Marketing Manager, Trade Marketing

Wizards of the Coast develops and publishes legendary games that inspire creativity, forge friendships and build communities of global fans. A division of Hasbro, a leading games, IP and toy company, Wizards delivers premium experiences for gamers across tabletop, video games, and digital platforms based on both new and time-honored brands, including its best-known franchises MAGIC: THE GATHERING and DUNGEONS \u0026 DRAGONS, and from Hasbro\u2019s unparalleled portfolio of thousands of iconic marks.\n\n \nWizards\u2019 diverse studio network includes first-party developers Archetype Entertainment, Invoke Studios, Atomic Arcade and Skeleton Key as well as co-venture and license partners. Headquartered in Renton, Washington, Wizards fosters world-class talent to create unforgettable play experiences on all platforms.\n\nAs the Marketing Manager, Trade Marketing you will be responsible for developing and executing best-in-class Trade Marketing channel go-to-market plans that drive strong omnichannel visibility, consumer engagement, and commercial performance for Wizards of the Coast brands across European retail and e-tail environments. \n\nThis role partners closely with Sales, Brand, Finance, and external agencies to translate brand and release strategies into market leading retail activations across distribution, wholesale, and direct to retail channels. The position plays a critical role in supporting channel revenue and profitability objectives through impactful, insight driven execution. \n\nWhat You\u0027ll Do: \n\n * Oversee end-to-end trade marketing across distribution, wholesale, and direct retail channels in key European markets. \n\n\n\n\n * Deliver integrated retail activations in physical stores, e-commerce, and consumer events to ensure consistent brand presence. \n\n\n\n\n * Develop annual plans aligned with product launches, working closely with EMEA Brand and Global Trade Marketing teams. \n\n\n\n\n * Collaborate with Sales teams to ensure trade marketing supports commercial objectives and go-to-market strategies. \n\n\n\n\n * Act as the principal contact within distribution, wholesale, and direct-to-retail channels, engaging internal stakeholders including EMEA Sales, Marketing, Finance, and Global Trade Marketing. \n\n\n\n\n * Monitor KPIs and analyse outcomes to optimise campaigns. \n\n\n\n\n * Lead the development and delivery of retail marketing materials, coordinating with external agencies. \n\n\n\n\n * Ensure all assets adhere to creative standards, deadlines, and brand guidelines. \n\n\n\n\nWhat You\u0027ll Bring: \n\n * BA/BS or equivalent experience with a concentration in Marketing, Business, or related coursework. \n\n\n\n\n * 5+ years of shown experience in campaign marketing, with a strong preference for experience within the gaming, entertainment, or consumer products industry. \n\n\n\n\n * Experience working with agencies and managing a budget. \n\n\n\n\n * Ability to drive projects forward by providing clear and concise direction/feedback and influencing partners. \n\n\n\n\n * Strong project management abilities; capable of prioritizing and balancing multiple projects simultaneously, under tight time constraints and within budget parameters. \n\n\n\n\n * Well developed, verbal, written and presentation skills and proficiency with Microsoft Office applications. \n\n\n\n\n * An ability to use data to measure the efficiency of campaigns. \n\n\n\n\n * Has a passion for gaming, especially familiarity with Wizards of the Coast brands (Magic: The Gathering, Dungeons \u0026 Dragons) is a strong plus. \n\n\n\n\n * Ability to work onsite at our headquarters in Stockley Park. \n\n\n\n\n#wizards\n\nHasbro is an Equal Opportunities Employer \n\nThe above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.\n\nInterviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed. \n