Marketing - Market Insights Lead (Research)

About us:

Founded in 2015, B2C2 is a global leader for institutional liquidity within digital assets. We bring 24/7 365 days a year deep, reliable pricing for spot, futures, options, CFDs, and NDFs across all market conditions. Our growing team has deep expertise across pricing, structuring, risk, systems, and regulation.

B2C2 bridges the gap between traditional financial and digital assets, and is relied upon by brokerages, exchanges, banks, fund managers, and other institutions to provide 24/7 liquidity. Headquartered in London, with global offices in Paris, Jersey City, Tokyo, Singapore, and Luxembourg, our fast-growing team has expertise in traditional financial and crypto markets.

We pride ourselves on our company culture and ability to attract not only the top talent but the right people. If you are looking for a role in an exciting new industry, at a dynamic company please keep reading.

About the role: 

We are looking for a Marketing Insights Lead to join us for this greenfield position. This is an exciting opportunity to build a function from scratch and work closely with senior stakeholders across the business. This role is based in our London office, with the option to work remotely up to two days per week.

Jobs to be Done:

• Working closely with the business you will produce both internal and external reports ranging from daily market updates to weekly news summaries, monthly crypto commentaries, trends, trading patterns and in-depth reports on key financial topics impacting the crypto space


• Your reports will be used to help and support B2C2 clients with advice and advisory regarding go-to-market strategies, competitive environment analyses as well as support trading and risk to help them monitor positions from a fundamental perspective


• Participate in marketing and sales activities including campaigns, communications, sales collateral, and white papers for webinars, clients calls and events

Required Skills and experience:

• Bachelor’s degree or higher in finance, business or engineering


• Market research role, or other markets-focused role (e.g. sales & trading; economist) on the sell-side (bank, broker, etc.) or on the buy-side (asset manager, hedge fund, etc.). Crypto exposure is preferred


• Competent data analysis experience working with APIs and on-chain data streams as well as platforms like Kaiko, Dune, DeFiLlama, etc.   


• Data visualization experience using Excel, Google Sheets and AI tools including Gemini, Claude, Perplexity, etc.


• Experience with developing thought leadership and research reports in-house and with external vendors


• Experience partnering with Marketing, Trading, Legal and Compliance to draft and distribute thought leadership and written market commentary to clients


• Strong understanding of finance, capital markets, trading, and crypto


• Analytical mindset and strong writing and communication skills

What we offer:

• An amazing global culture, who are ambitious, innovative and fun while working with the highest levels of honesty and integrity


• Two discretionary bonus awards a year


• A range of benefits in line with local market practice


• Regular fun events and activities, as well as Social Impact volunteering days

A strong culture is a common denominator among the most successful companies and B2C2 is proud to be a values-based company.

• Ambitious - Striving to make history through world class achievements


• Innovative - Forward looking in our solutions for clients and employees


• Meritocratic - Rewarding positive contribution across the organisation


• Collegiate - Achieving through teamwork through a healthy environment


• Risk Aware – Informed decision making and considered in our practices

Equal Employment Opportunities Policy:

B2C2 is committed to a policy of equal employment opportunity for applicants and employees and we welcome applicants from all backgrounds. It is the policy of B2C2 to apply recruiting, hiring, training, promotion, compensation and professional development practices without regard to actual or perceived race, colour, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, age, disability or certain classifications based on genetic information, or because someone is married or in a civil partnership or any other characteristic protected by federal, state or local laws, regulations or ordinances. As such, B2C2 will not tolerate discrimination against any of our employees on the basis of membership in a protected category. We are also committed to creating an inclusive environment to ensure we attract, engage, promote and retain the best talent. We will consider flexible working arrangements for any of our roles.