Marketing Officer | Hybrid | Dayshift - For Pooling

Company : Zigzag Careers

Job Type : Full Time

Ncr

Job Description - Marketing Officer | Hybrid | Dayshift - For Pooling

Zigzag is looking for a Marketing Coordinator to join our team!

Commitment to We

Understand Creative roles across internal and external provisions, whilst briefing marketing needs and supportingcreative admin assets on a regular basis
Understands role and responsibilities, completes 15fives, provide feedback to improve systems or processes, raise employment related issues or concerns, support the recruitment process and retention of staff strategies, actively participate in continuous improvement processes
Understands proposal and project close out processes and responsibilities, whilst supporting content creation for pitch docs, blogs, cases studies etc
Understands project delivery methodology and Accelo database information, whilst supporting content creation for Struber shares, blogs etc
Manages workload and escalates any issues relating to workload, complies with commercial policies i.e. timesheets, expenses, travel
Actively participates in internal meetings and discussions, proactively shares articles of interest with the team

Growing the business responsibilities

Understands and is able to articulate what services we offer
Understands a business sector and the opportunities for Struber. Builds knowledge on sectors in parallel to on-the-ground project experience
Shows interest in others, seeks out contacts, able to engage with others
Seeks out opportunities to support new business
Proactive & responsive to client needs. Seeks out feedback on service delivery.

Strategy

Provides strategic recommendations and approaches to inform marketing strategies
Entry of implementation tactics to mediums and platforms
Support optimisation with insights, recommendations and research
Monitor individual KPIs whilst maintaining an understanding of overall team and business KPIs
Coordinate expenditure for marketing activities.

Channels and Platforms

Support the management of multiple social media profiles with scheduling and profile updates
Coordinate email campaign collateral
Coordinate website collateral and prepare for import with a basic understanding of web functionality
Support the design and implementation of ad campaigns, whilst coming up with new ideas and implementation strategies.

Content Creation

Possess understanding of content success factors and have the ability to research new tactics an strategies to guide content
Briefs internal team with creative needs with adherence to the style guide and professional standards
Use a variety of software to create aesthetically pleasing designs that are optimised for multiple digital platforms
Disseminate content according to content strategy and deadlines
Coordinate diversification practices and implement changes according to strategy.

Copywriting

Posses understanding of copywriting success factors and have the ability to research new tactics and strategies to guide copy writing
Brief internal team on writing conventions and best practices with adherence to the brand and language guide to maintain professional standards
Develop copy and provide drafts for a range of applications including internal and external channels to competently convey the objectives of copy
Edit and proofread copy to a high standard with 3 errors or less
Disseminate copy according to content strategy and deadlines
Apply search marketing principles to online content to improve search engine ranking.

Analysis and database reporting

Provides data updates to the marketing team on self-managed projects
Analyse reports to identify what did and didn’t work, and whether time and money can be better spent to provide strategic recommendations on future activities
Utilises customer relationship management databases to inform insights for marketing activities and identify areas of opportunity.

Media and External Relations

Possess an understanding of our memberships and partners, to provide insights that guide use of inclusions
Support the management of community engagement and feedback on as neede
Liaises with external organisations on a needs basis to gather information specific to marketing activities
Attends networking events and webinars with clear objectives of attendance to uphold the Struber is everywhere mindset.

Marketing and Customer Understanding

Monitor industry themes and topics on media listening tools, whilst considering how these industry updates impact the business
Monitor research data and trends identified, whilst considering how these industry updates impact the business.

Internal Relations

Supports the organisation and facilitation of internal events
Prepare presentations and present to internal teams to clearly convey a key message.

Daily Habits for success

Strives for positivity and takes a high-energy approach to all interactions and relationships, relishes a new challenge and knows when and how to seek support if faced by challenges
Strives for quality and takes an approach to excellence in project delivery and business growth opportunities. Seeks out feedback from clients and works on continuous improvement
Earn a reputation of being meticulous, being one-step-ahead of the client and adding value to everything you set your mind to. This is about being dependable, an excellent Project Manager, thinking creatively and using technology to make magic happen
Plays a key role in delivering as part of a team, providing guidance to delivery ops and Coordinators and managing communications upstream
Actively works with seniors to adopt best practice approaches including the use of Struber blueprints. Guides Coordinators and delivery ops and seeks further guidance from seniors when required. Takes an interest in learning and goes out of their way to research and share content with the Struber team on lessons learned, innovation and technology
Prioritises own workload, is able to be flexible and rearrange priorities to meet deadlines and support others, keeps calm in high pressure situations and provides clear communication about steps that need to be implemented to manage the pressure working closely within team
Understands the concept of plant a tree, builds knowledge about opportunities on other projects and develops, seeks approvals and implements project legacy plans

Required Skills/Qualifications

5+ years of relevant marketing experience, preferably in B2B or professional services
Strong proficiency in HubSpot and other marketing automation tools
Experience working with AI marketing tools (e.g., Jasper, ChatGPT, AdCreative, etc.)
Proven ability to manage multi-channel marketing campaigns
Work alongside Struber executives, employees, and external stakeholders to support campaigns, projects, administrative tasks and business as usual functions.
Maintain the directory and structure of folders for marketing materials, ensuring all resources are accurate and archived materials are up to date. Including: case studies, blogs, testimonials, images and more.
Coordinate the ongoing management of directories and processes for blogs, case studies, testimonials, awards and more.
Manage external event database including events, conferences, and trade shows by coordinating requirements, identifying costs and sponsorship opportunities, establishing perceived value, developing schedules and coordinating event packs.
Coordinate employee meetings and communications for the marketing department including event updates, collateral updates, research insights, content requests and more.
Conduct research to analyse market trends, consumer behaviour, and competitive landscape, and prepare reports by collecting, analysing, and summarizing data on a request basis
Support the maintenance and development of internal tools, including intranet, website, Microsoft teams and more.
Manage Marketing inbox to ensure communications are set to a priority level and sent to the right Struber representative.
Liaison with Struber employee for content requests including follow up and scheduling if required.
Use various tools to coordinate and manage various administrative tasks.
Facilitate cross-functional communication among project stakeholders.
Setup tracking systems for marketing campaigns and online activities.

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Marketing Officer | Hybrid | Dayshift - For Pooling

Job Description - Marketing Officer | Hybrid | Dayshift - For Pooling

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