Marketing Operations & Lead Generation Manager

Marketing Operations & Lead Generation Manager

Location: Plymouth
Salary: £50,000 plus Bonus
Full-time, Permanent

Are you a data-driven marketer with a passion for driving sales via lead generation? We are seeking a Marketing Operations & Lead Generation Manager to take ownership of our clients operational marketing performance, campaign effectiveness, and high-quality lead delivery within a luxury lifestyle brand. This is a fantastic opportunity to shape and drive sophisticated, high-impact marketing programmes aligned to commercial lead generation goals.

About the Role

This pivotal role will be responsible for managing marketing automation & CRM systems, refining the marketing-to-sales funnel, and driving high-value leads to support our clients growth targets. Working closely with sales and senior marketing stakeholders, you'll lead the charge in optimising campaign performance and marketing ROI.

Key Responsibilities

• Lead targeted acquisition campaigns and prospecting strategies to attract and convert high-quality leads.
• Own and optimise the full marketing funnel, improving conversion rates and MQL quality.
• Build and manage automated lead nurture journeys across digital channels.
• Develop and refine lead scoring models to prioritise prospects based on engagement and sales-readiness.
• Ensure efficient CRM (Salesforce) integration and lead flow, supporting sales follow-up and pipeline development.
• Manage and evolve the marketing automation platform (Pardot), including workflows, testing, and performance tracking.
• Maintain a compliant, segmented, and high-quality marketing database in line with GDPR requirements.
• Analyse campaign performance and revenue attribution, delivering actionable insights to the Marketing Director.
• Stay ahead of marketing tech trends, recommending tools and improvements to drive operational efficiency.

Key Performance Indicators

• Growth in marketing-qualified leads (MQLs) and conversion rates
• ROI on lead generation and conquesting campaigns
• Engagement metrics on automated journeys
• Accuracy of lead scoring and alignment with sales outcomes
• CRM and database integrity (bounce rate, duplicates, GDPR compliance)

What We're Looking For

• Proven experience in a marketing operations, lead generation, or automation role
• Hands-on expertise with marketing automation tools and CRM platforms (Salesforce)
• Analytical mindset with the ability to turn data into meaningful insights
• Strong understanding of lead funnels, scoring, segmentation, and database management
• Excellent project management and multitasking abilities

What You'll Get

• Opportunity to work with a prestigious lifestyle brand in a performance-driven, collaborative environment
• Influence over strategy, tools, and technology used to shape future marketing efforts
• Competitive salary

We'd love to hear from you For more information, please call Josie McKee at Butler Rose on or alternatively apply with a full and relevant CV

Butler Rose is committed to equality in the workplace and is an equal opportunity employer.
Butler Rose Ltd is acting as an Employment Business in relation to this vacancy.