Marketing Performance Analyst

Marketing Performance Analyst

• £40,000 - £43,500
• Permanent
• Near Epsom, Surrey (Own transport needed for easy access)
• Hybrid (3 days in-office)
• Near Epsom, Surrey (location is most easily reached by own transport)
• Hybrid working (3 days a week in the office)
• Generous benefits package (Performance related bonus, Pension, access to their car scheme, Birthday voucher, Cycle Scheme, holiday purchase scheme, discounted onsite gym membership, subsidised Café and Canteen, 25 days holiday + all bank holidays)

TLP have been working with Toyota (GB) PLC for over 25 years and are a trusted partner. This role will be employed by TLP (secondment to Toyota (GB) PLC)

Brands: Toyota, Lexus, Kinto

We're seeking a motivated Marketing Analyst to join our team to help drive change through data and insight. If you have a passion for discovering hidden narratives within data and leveraging those insights to drive change we'd love to connect with you.

Role Focus:

You'll be a key part of our Marketing team, providing the data insights principally from our Digital channels that help us make smart decisions. This role is more than just reporting; it's about shaping our strategy and driving our success.

Key Responsibilities

• Analyse digital performance using GA4, Adobe Analytics, Power Bi
• Create clear and compelling reports that visualise key metrics and provide actionable insights to stakeholders.
• Ensure solid data tracking and tagging with BI teams and agencies to ensure data accuracy and reports are maintained
• Partner with marketing/sales teams to deliver campaign insights that influence action
• Support stakeholders to build data skills and curiosity
• Stay up to date with the latest trends in marketing analytics
• Have a proactive approach to problem solving and can communicate complex data insights clearly and effectively with stakeholders.

Required Skills

• Tools: GA4, Looker Studio, BigQuery, Excel
• Strong understanding of digital and campaign metrics
• Proven experience turning data into actionable insights

Bonus Skills (Not essential):

• Power BI, Adobe Analytics
• SQL
• Automotive industry knowledge
• GTM, SEMrush, Microsoft 365

Why Apply:

Be part of a major digital transformation in the automotive industry. Influence real change and work with innovative, supportive teams.