Marketing Specialist

The position:
We are searching for a data-driven Marketing Specialist to join an employer in Hemel Hempstead.
This is a great opportunity for an individual who excels in a fast-paced environment and who has experience with digital marketing strategies.

The position is based in the Hemel Hempstead office with occasional travel. Working from home one day per week is available following the probationary period.

Day to day tasks:

• Develop and implement digital marketing campaigns
• Manage and optimise SEO and PPC strategies to improve online visibility and lead generation.
• Create engaging content for digital platforms, including the website, email newsletters, social media, webinars, and podcasts.
• Oversee the management and growth of social media accounts ensuring high-quality content is posted and performance is regularly analysed.
• Track and report on key performance indicators to optimise campaigns and gain actionable insights, providing regular reports and recommendations for optimisation to drive engagement.
• Manage and update the company website, ensuring an optimal user experience, content is up-to-date, and aligned with brand guidelines.
• Produce, coordinate, and promote podcasts as part of our content strategy, ensuring they align with the interests of our target audience.
• Design, execute, and optimise email marketing campaigns targeting both current, prospective clients and our reporting community using our Marketing Automation platform.
• Implement A/B testing for ads, landing pages, and emails to optimise conversions.
• Analyse campaign performance metrics to improve future email marketing strategies.
• Assist in planning and promoting events, webinars, and industry conferences.
• Develop digital assets to support event promotion.
• Coordinate social media and email campaigns surrounding events to drive engagement and attendance.
• Occasionally travel to industry events and conferences across the UK to support event execution and promote the company’s services.

Requirements:

• Proven experience in digital marketing.
• SEO, PPC, Google Analytics, and other digital marketing tools.
• Experience in podcast production and promotion.
• WordPress.
• Adobe Creative Suite and Canva.
• Experience with video editing.

To hear more about the Marketing Specialist, apply today!