Marketing Specialist- B2B

As Marketing Specialist, you will take ownership of multi-channel marketing campaigns in the UK and across the EUSW cluster. You'll play a key role in shaping and delivering the brand voice within a dynamic corporate B2B engineering environment. From digital content and social media to trade shows and technical content, your efforts will help generate qualified leads, enhance regional engagement, and support business growth.

Client Details

A global leader in industrial automation. Known for innovation in areas like machine vision, IoT integration, and intelligent sensing, they serve a wide range of sectors from manufacturing to mobility. Their UK presence supports key industries across Europe and beyond, offering a dynamic, tech-driven environment.

Description

• Execute global marketing campaigns at the regional level, aligning with market needs and brand guidelines
• Collaborate with local teams to gather insights, support marketing initiatives, and tailor messaging
• Plan and deliver integrated digital campaigns across web, email, social media, and paid media
• Create and refine marketing assets, including graphics, presentations, and technical content
• Coordinate and execute events such as trade shows, webinars, customer workshops, and internal events Produce and edit multimedia content including video for both internal and external use
• Maintain and update website content, landing pages, and email templates
• Track campaign performance using analytics tools; report on insights and recommend improvements
• Manage relationships with external partners, agencies, and internal stakeholders
• Collaborate closely with colleagues in the Europe South & West cluster on shared cluster campaigns and cross-regional projects
• Social media strategy & audience engagement
• Graphic design and asset creation
• Video editing and multimedia production
• Proficiency in using content management systems (CMS) to manage and publish digital content
• Experience with CRM systems for campaign management and lead tracking
• Proficiency with marketing automation platforms to create marketing assets and execute targeted email nurturing campaigns
• Familiarity with SEO and SEM best practices to support digital marketing efforts
• Ability to perform analytics and campaign reporting to assess performance and optimize results
• Proven ability to plan, organize, and execute successful events and trade shows

Profile

A successful Marketing Specialist should have:

• Self-starter with a proactive mindset and strong sense of ownership
• Creative problem solver with a bias for action
• Team player with excellent collaboration and relationship-building skills
• Resilient and adaptable under tight deadlines
• Strong organisational and time management skills
• Adaptable, flexible, eager to take on a varied role in a fast-paced environment

Job Offer

• Performance-based bonus scheme to reward achievements.
• Opportunity to work in a permanent role within a respected organisation.
• Supportive company culture that values professional growth and innovation.
• Convenient location in St Albans with access to local amenities.

This is an excellent opportunity for a Marketing Specialist to make a significant impact in the retail industry. If you are ready to take the next step in your career, apply today