Marketing Specialist (Interim Maternity Cover 12 Months)

Job Description

Who is Anthesis?

Anthesis is a B2B SaaS technology company that helps to release the value of enterprise applications for progressive companies that are investing in IFS and Infor ERP software. With exceptional company growth we now need to blossom further and require a Marketing Specialist to join us at our head office in Cheshire.

If you have the skills, enthusiasm and commitment we’re looking for, a desire for marketing, and want the opportunity to work with an exciting and dynamic company, get in touch with us.

General Overview

We are looking for a Marketing Specialist to join us for 12 months to cover maternity leave, with the potential to extend to a permanent position.

This role offers flexibility to work from home as well as from our head office in Congleton.

The Marketing Specialist will:
Work closely with the Marketing team to develop and execute digital and traditional marketing campaigns in line with the marketing plan.
Support the core business growth objectives and work closely with the sales team to generate sales opportunities and drive an insatiable need for pipeline.

Responsibilities

Devise and present ideas and strategies to drive the business growth initiatives.
Plan and monitor the ongoing company presence on social media.
Manage, support and execute events, such as trade shows, webinars, conferences, user group meetings
Provide creative ideas for content marketing, including writing and proofreading creative copy.
Devise and execute email campaigns using the email automation platform.
Be actively involved in digital marketing efforts (keyword, SEO and Google Ad management) and work closely with the marketing team to execute the digital strategy.
Update databases and use the customer relationship management (CRM) system.
Coordinate internal communications and events, adopting the brand tone of voice to communicate the company culture.
Understand our target audience and stay up to date on their business needs, the competitive landscape, partner ecosystems, etc.
Manage time to achieve key performance indicators (KPI’s) for the role.

Education / Qualifications:

College diploma or university degree in business, marketing or relevant degree preferred

Experience:

Minimum 3+ years of experience in B2B marketing, in house or agency.
Working knowledge and experience of campaign management, SEO, email marketing automation, events and social media best practices.
Working knowledge and experience of digital marketing & CRM platforms.
Creative and accurate copywriting skills.
Ability to brief and produce marketing

material/brochures/slide

decks.
Experience developing strong internal and external business relationships across various functions and departments.
Experience in B2B industry segments such as Food, Distribution, Service and Manufacturing is desired but not necessary.

Skills and Attributes

Strong verbal and written communication skills.
Able to manage time and the demands of numerous tasks.
Able to identify and address roadblocks to success, identify gaps, and suggest creative solutions.
Able to work on own initiative and within a team environment.
“Roll up sleeves” attitude to get things done.
Team player, able to build strong peer and interpersonal relationships.
Good understanding of the application of information technology and ERP.
Data analysis and interpretation.
Attention to detail.

KPIs

To be defined around the following areas:
Lead generation.
Website/SEO/Social.
Campaign performance.

Benefits

Flexitime
Hybrid working
On-site parking
Private dental insurance
Private medical insurance
Sick pay
Wellness programme
Company pension
Cycle to work scheme

Salary

£26,000 - £33,000 pa