Marketing Strategy Specialist (Pro Video)

Canon EMEA is looking for a Marketing Strategy Specialist to help shape the future of our business across Europe. This is an exciting opportunity to own the marketing strategy for key customer segments and product portfolios, transforming market insight into innovative campaigns that drive commercial growth and strengthen Canon's position as a market leader.

Working at the heart of a collaborative, international team, you'll develop insight-led marketing strategies, lead the planning of high-profile product launches and lifecycle campaigns, and influence business decisions through data-driven recommendations. From shaping strategic direction to delivering measurable results, you'll play a key role in creating impactful marketing that reaches customers across Europe while helping drive Canon's long-term success.

• Own the marketing strategy for your assigned customer segments and product portfolio, developing insight-led plans that drive business growth and support ITCG's strategic objectives.
• Turn market intelligence into action by analysing customer, competitor and industry trends to identify opportunities and shape long-term marketing direction.
• Lead the development and delivery of integrated marketing strategies, product launches, brand campaigns and lifecycle activity that deliver measurable commercial impact.
• Create compelling strategic marketing briefs that align stakeholders, inspire outstanding execution and ensure every campaign is positioned for success.
• Manage end-to-end marketing plans, from strategy and planning through to execution, optimisation and performance measurement.
• Influence and collaborate with senior stakeholders, Product Management, Sales, Marketing teams, National Sales Organisations (NSOs) and agency partners to deliver exceptional customer experiences across Europe.
• Monitor campaign and market performance, using data and insights to continuously optimise marketing effectiveness and respond to changing market conditions.
• Lead cross-functional collaboration, bringing together diverse teams to align priorities, drive innovation and deliver against shared business goals.
• Be the recognised expert for your customer segments and product categories, providing strategic insight, thought leadership and innovative ideas that shape Canon's marketing direction.
• Champion marketing excellence, staying ahead of market, customer and technology trends while continuously developing your expertise to keep Canon at the forefront of marketing innovation.
   

• Proven experience developing and delivering B2P Marketing strategies, ideally within a technology, imaging or consumer electronics environment.
• Strong commercial and strategic mindset, with an excellent understanding of European consumer markets, customer behaviours and industry trends.
• Ability to translate complex products and technologies into compelling customer value propositions and insight-led marketing strategies.
• Excellent communication and stakeholder management skills, with the confidence to influence and collaborate across senior leaders, cross-functional teams and international markets.
• Strong interpersonal and cross-cultural skills, with a proven ability to build trusted relationships across diverse teams and regions.
• Commercially astute, with experience managing marketing budgets and optimising investment to maximise ROI.
• Highly organised and able to manage multiple priorities while delivering high-quality work in a fast-paced environment.
• Good understanding of consumer technology trends and their commercial impact, including areas such as imaging, sensors, optics, image processing and networking.
• Demonstrated success delivering integrated marketing campaigns that drive brand awareness, customer engagement, consideration, purchase intent and commercial growth.
• Experience developing compelling customer value propositions, translating technical product features into meaningful consumer benefits that differentiate products in the market.

Canon Core Behaviours​

• Drive for results
• Focus on the Customer
• Take ownership and accountability
• Act as a team player
• Shows courage and conviction
• People orientated
• Caring for self and others

Salary up to £47,000 - 56,185 plus 10% bonus (dependant on experience)