Marketing&Operation Director

Position Overview

As Director of Operations & Marketing for the UK market, you will lead our expansion and user growth strategy. You will be responsible for driving user acquisition, retention, and monetization, ensuring strong product-market fit and operational excellence. This role is ideal for a strategic and hands-on leader who can build markets from the ground up.

Key Responsibilities

Market Expansion & Strategy

• Define and execute the go-to-market strategy for the UK region
  


• Build strategic partnerships across government, transport, retail, and mobility sectors
  

User Growth & Operations

• Lead user acquisition, engagement, and retention strategies across paid, organic, and community channels
  


• Explore monetization opportunities including advertising, subscriptions, and mobility services
  

Brand & Marketing

• Oversee UK marketing initiatives: branding, PR, campaigns, and influencer partnerships
  


• Strengthen brand presence and customer engagement through local insights and storytelling
  

Cross-Functional Collaboration

• Work closely with product, engineering, and design teams to localize the product experience
  


• Provide market feedback to shape the roadmap and support product iteration
  

Team Building

• Hire, manage, and scale a high-performing UK-based team across operations, marketing, and support
  


• Set clear KPIs, team goals, and performance reviews
  

Data-Driven Optimization

• Develop and monitor key market metrics
  


• Run experiments and A/B tests to improve acquisition, retention, and conversion
  

Requirements

• Experience: 5+ years in mobile app growth, marketing, or operations within location-based or map platforms (e.g., Google Maps, Apple Maps, Waze)
  


• Proven Market Launch: Demonstrated success in launching and scaling business in a new market
  


• Language: Fluent in English; Mandarin is a plus
  


• Business & Tech Understanding: Familiarity with app performance metrics, user funnels, and cross-functional product collaboration
  


• Education: Bachelor’s degree or above in Business, Marketing, Engineering, or related field
  


• Personal Traits: Goal-oriented, hands-on, highly adaptable, and entrepreneurial mindset