Marketplace Marketing Lead

Marketplace Marketing Lead

Location: Welwyn Garden City (Hybrid - 2-3 days in-office)
Salary: £25,000 - £40,000 DOE

Overview

An established retail business in Welwyn Garden City is seeking a Marketplace Marketing Lead to manage advertising, listings, and promotional strategies across platforms like Amazon and Walmart. The role focuses on driving revenue through data-led campaigns, listing optimisation, and effective collaboration across teams.

Key Responsibilities

• Plan and manage seasonal and always-on campaigns (e.g. Prime Day, Black Friday) across Amazon and other marketplaces.
• Optimise listings - titles, bullet points, imagery, and A+ content - to boost visibility and conversions.
• Analyse sales data, customer behaviour, and search trends to refine targeting and improve forecasting.
• Align advertising with stock levels, pricing, and promotional calendars in collaboration with Merchandising and Finance.
• Brief creative teams and integrate marketplace activity into broader marketing campaigns.
• Track performance, report insights, and adjust strategies to maximise ROI.

Candidate Profile

Essential:

• At least 2 years' experience managing Amazon advertising (Seller or Vendor Central).
• Strong data skills with a commercial mindset.
• Confident communicator and team collaborator.
• Proficient in tools like Amazon Brand Analytics or Intentwise.

Desirable:

• Experience with Amazon DSP or Amazon Marketing Cloud (AMC).
• Multi-channel marketing background.
• Knowledge of ad automation or ERP/marketing platforms.

Success Indicators:

• Maintaining TACOS under 2%
• Improved CTRs and conversion rates
• Growth in impressions and clicks
• Accurate forecasting and campaign alignment with stock and pricing

Benefits

• Hybrid working (2-3 days in-office, Welwyn Garden City)
• Pension, staff discount, sick pay, casual dress
• Free on-site parking
• Company events and additional leave

A great opportunity for someone analytical, creative, and commercially minded to take ownership of performance marketing across leading marketplace channels.