Martech Tagging Specialist

Company Description

We are SkillOnNet, leading the iGaming entertainment space by providing our customers with the most entertaining and trustworthy iGaming experience possible, while also reinventing the gambling industry. We are home to more than 30 well-known brands, including PlayOJO, DrückGlück, BacanaPlay, Genting, and many more. We are dedicated to long-term development and sustainability, and we are committed to revolutionising our industry for the benefit of players, our brands, and the entertainment world as a whole.

This role is related to PlayOJO brand. Launched in 2017, PlayOJO, is an award-winning online casino and bingo brand, recognised for its innovative, player-first approach. Operating in key markets including the UK, Canada, Spain, Brazil, Peru and Mexico, we are continuously expanding our global presence.

Job Description

We are seeking an experienced MarTech Manager to own, optimize, and scale our marketing technology ecosystem. This role sits at the intersection of analytics, marketing, and engineering, ensuring digital marketing tracking is accurate, scalable, and implemented efficiently. As MarTech Tagging Specialist you will be responsible for managing our Google Tag Manager (GTM) setup, maintaining tracking across web and mobile properties, and supporting front-end development for landing pages and campaign requirements.

Responsibilities include:

• Manage and maintain Google Tag Manager (GTM), Google Analytics, and CMP across all brands and markets.

• Implement and maintain: Conversion Tracking, Event Tracking, Marketing pixels, and third-party tags

• Ensure accurate measurement and reporting across platforms including Google Ads, Floodlights, Meta, and mobile app campaigns. (via AppsFlyer or SDKs)

• Maintain a structured data layer and ensure compliance with GDPR, consent requirements, and privacy regulations.

• Serve as the primary point of contact for tracking-related issues

• Investigate and resolve discrepancies in conversion data

• Debug tracking across landing pages, multi-step funnels and cross-domain journeys.

• Support and maintain server-side tracking implementations (S2S, CAPI, Reporting APIs, etc.)

• Perform regular audits of GTM containers, tags, triggers, and variables as well as data consistency across multiple platforms

• Reduce reliance on external engineering teams by resolving tracking issues independently where possible

• Build, update, and maintain marketing landing pages for channels like PPC/Paid Social, etc.

• Implement tracking requirements directly into front-end code where needed

• Ensure pages are responsive, performant and technically sound

• Proactively support campaign-related updates

• Collaborate with internal and external teams

• Translate business requirements into clear technical specifications

• Validate and QA implementations delivered by external teams

• Establish and enforce best practices for tracking implementation

• Maintain documentation for GTM structure, tagging frameworks, tracking setups across multiple markets

• Support scalability and consistency across all web properties

What we are looking for:

• Strong hands-on experience with GTM and CMPs

• Experience building and maintaining Google Analytics

• Solid understanding of event tracking, conversion tracking and data layer structures

• Experience in debugging tracking issues in web and mobile environments

• Front-end development skills in HTML, CSS and JavaScript, creative/design capabilities will be considered an advantage

• Experience working with marketing and analytics teams

• Ability to troubleshoot and resolve technical issues

• Familiarity with cross-domain tracking

• Exposure to app tracking concepts (Firebase or similar)

• Experience in performance-driven industries (gaming, betting or ecommerce)

• Detail-oriented, highly organised, diligent, and motivated

• Self-driven and eager to learn

• Able to build strong relationships with cross-functional teams while advocating for best practices and data-driven decisions.

• Have strong ownership mindset and accountability

• Proactive and solution-driven

What's in it for YOU?

• 24 days of annual leave, with additional days awarded after 3 years of service.

• Hybrid work model – 3 days in the office, 2 days working from home.

• Private healthcare and life insurance provided upon successful completion of probation.

• Participation in the company pension scheme.

• Exciting company activities including monthly lunches, corporate gatherings and many other activities

• A chance to advance professionally inside one of the world's largest iGaming organisations

What it's like to work at SkillOnNet!

SkillOnNet is a firm believer in putting people first and our “family oriented” multinational culture is what drives us. We care and focus on our staff and ensure that you are provided with the most relevant and valuable tools, privileges and amenities.