Media Specialist

Job Description

The People Of: Digital is seeking a dynamic and experienced Paid Media Manager to join our client based in Sheffield. This newly created role involves managing paid search budgets across social media channels including TikTok, Meta, and YouTube, as well as overseeing TV advertising campaigns. The primary objective is to enhance brand awareness, drive website traffic, and boost sales through both direct-to-consumer channels and retail partners.

Key Responsibilities:
Develop, execute, and optimize paid media strategies across TikTok, Meta, YouTube, and TV.
Manage and allocate paid search budgets efficiently to maximize ROI.
Analyze campaign performance using data-driven insights to inform and adjust strategies.
Collaborate with cross-functional teams to ensure alignment with broader marketing and business objectives.
Monitor and report on key performance indicators (KPIs) to track success and identify areas for improvement.

Requirements:
Proven experience in paid media management within an agency or client-side environment.
Expertise in handling large brand accounts with significant media spend.
Strong commercial acumen and analytical skills.
Proficiency in leveraging data-driven insights to shape marketing strategies.
Excellent communication and collaboration skills.
Ability to work flexibly in a hybrid environment, based in York.

Benefits:
Competitive salary
Flexible hybrid working arrangements
Opportunity to shape a newly created role with a significant impact on brand growth

Join our client and take ownership of their paid media strategy, driving brand success and business growth. Apply now to be part of their innovative and forward-thinking team.