Media Strategy Lead

Media Strategy Lead (Temporary Maternity Cover - Until February 2028)

Location: Amersham, Buckinghamshire
Client: Cytiva
Recruitment Partner: Acorn by Synergie
Contract: Fixed-Term Temporary Assignment (Maternity Cover) until February 2028
Working Hours: Full-Time 37.5hrs

Media Strategy Lead

Bring More to Life

Acorn by Synergie is delighted to be recruiting on behalf of our client, Cytiva, for an experienced Media Strategy Lead to join their Global Advertising Team in Amersham. This is an exciting temporary opportunity providing maternity cover until February 2028.

Cytiva, a global leader within life sciences, diagnostics, and biotechnology, plays a vital role in supporting the development of life-changing medicines, vaccines, and therapies. As part of Danaher, Cytiva offers an innovative and collaborative environment where employees are empowered to make a meaningful impact on human health.

The successful candidate will act as a strategic advisor for paid advertising campaigns across multiple channels, ensuring media strategies align with business objectives and deliver measurable results.

Key Responsibilities

As Media Strategy Lead, you will:

Partner closely with campaign managers to understand campaign objectives, target audiences, and key performance indicators (KPIs).
Develop and recommend effective paid media strategies, including channel selection, audience segmentation, and budget allocation.
Create and refine media briefs to support agency delivery and campaign success.
Act as the primary point of contact between Cytiva's internal stakeholders and external media agency partners.
Coordinate campaign assets, approvals, and timelines to ensure smooth campaign execution.
Monitor campaign effectiveness and review performance reports in collaboration with the Advertising Analyst.
Provide actionable recommendations and insights to optimise future campaign performance.
Support the ongoing development of advertising best practices across the organisation.
Ensure all activities align with Cytiva's brand guidelines and business objectives.Candidate Requirements

To be considered for this position, you should have:

Essential Skills & Experience

Bachelor's degree in Marketing, Advertising, Communications, or a related discipline, or equivalent professional experience.
Proven experience in media planning, advertising, digital marketing, or a similar strategic marketing role.
Experience working directly with media agencies and managing campaign delivery processes.
Strong understanding of paid media channels, including:
Social Media Advertising
Programmatic Advertising
Digital Publishers
Paid Search and Emerging Media Platforms
Excellent communication and stakeholder management skills.
Ability to analyse campaign performance data and translate findings into strategic recommendations.
Strong organisational skills with the ability to manage multiple projects simultaneously.
Experience working within a global or matrix-managed organisation would be advantageous.Desirable Skills

Previous experience within a B2B marketing environment.
Exposure to life sciences, healthcare, biotechnology, or scientific industries.
Knowledge of ad technology platforms, DSPs, analytics platforms, and digital measurement tools.
Understanding of advertising compliance, data governance, and privacy regulations.
Awareness of emerging advertising technologies and social media trends.Travel Requirements

Flexibility to travel occasionally (up to 10%) for agency, stakeholder, or team meetings when required.What's on Offer

Opportunity to join a world-leading life sciences organisation.
Work within a collaborative and innovative global marketing team.
Gain valuable experience with a recognised international brand.
Competitive hourly rate/salary (dependent on experience).
Long-term temporary assignment providing stability through to February 2028.About Acorn by Synergie

Acorn by Synergie acts as an employment business for the supply of temporary workers and an employment agency for permanent recruitment. We are committed to creating a diverse and inclusive workplace and welcome applications from all suitably qualified candidates regardless of background.

Apply today to become part of a team helping to accelerate innovation and improve human health worldwide.

Acorn by Synergie acts as an employment business for the supply of temporary workers
Only candidates based in UK and eligible to work in UK are allowed