Membership Marketing and Content Officer

About Swim England
Macildowie is proud to be working in partnership with Swim England, the national governing body for swimming, artistic swimming, diving, and water polo in England.

Swim England exists to help people learn how to swim, enjoy the water safely, and compete in our sports-creating great experiences in water, for all, for life. With a mission to lead and serve the aquatics community, the organisation plays a unique role in using swimming and aquatic activity to support physical and mental wellbeing, tackle inequality, and unlock talent across all ages and abilities.

Aquatics is one of the most accessible and widely enjoyed forms of physical activity in the country, and with four Olympic and Paralympic disciplines and a thriving club network, Swim England is committed to delivering lifelong impact both in and out of the pool.

In March 2024, Swim England published the findings of an independent listening research report as part of its long-term pledge to create a more inclusive, transparent, and equitable future for everyone involved in aquatic sports. The organisation is now recruiting professionals who are not only skilled in their field but also aligned with this mission for meaningful change.

About the Role
This is an exciting opportunity for a creative and proactive content and marketing professional to join Swim England's Membership Marketing and Engagement team. As the Membership Marketing and Content Officer, you will help shape how Swim England engages with its core club membership through compelling written, visual, and video content.

You'll work closely with colleagues across the Sport Development team to create and deliver campaigns, newsletters, and stories that inform and inspire. This is a key role for someone with a passion for content, communications, and the value of sport at all levels.

Key Responsibilities
* Create high-quality written, visual, and video content tailored for Swim England's club membership audiences.
* Coordinate and produce regular membership email communications and newsletters, contributing to an effective digital customer journey.
* Work with the Head of Commercial and Marketing Manager (Membership) to plan and deliver exclusive offers and benefits that add value to club members.
* Support the delivery of member-focused marketing campaigns and strategic projects.
* Ensure all content is aligned with Swim England's brand identity, tone of voice, and values.

Essential Skills & Experience
* Excellent writing and content creation skills with a clear understanding of audience tone and platform-specific storytelling.
* Experience using video and design tools to create engaging and accessible multimedia content.
* Knowledge of email marketing tools, customer journeys, and digital content management systems.
* Strong organisational skills with the ability to manage multiple content projects simultaneously.
* A genuine interest in aquatics-ideally with experience as a swimmer, coach, volunteer, or club member within the Swim England network.

Desirable Attributes
* Experience working in or with membership-based organisations, not-for-profits, or governing bodies.
* A collaborative approach and a willingness to learn, experiment, and help drive better engagement through creative content.

Why Join Swim England?
Swim England is a values-driven organisation that puts inclusion, wellbeing, and integrity at the heart of everything it does. You'll be part of a team committed to building a stronger aquatics community-one that's fairer, healthier, and more connected.

In addition to flexible working and competitive benefits, you'll have the chance to work in a purpose-led environment that encourages innovation and supports professional growth.

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