National Account Manager - Impulse

National Account Manager – Convenience & Impulse
St Albans – 4 days per week on-site
Competitive salary + bonus + benefits 

I’m working with a £100m food brand looking to recruit a National Account Manager into their Impulse team, managing a portfolio of key customers across the Convenience channel, including Booker, Spar and Forecourts. Operating in a big on trend category, as a category leader this is a great opportunity.

This is a brilliant opportunity for an existing NAM or strong Key Account Manager who wants to take ownership of an exciting channel within a fast-moving, brand-led FMCG business. You’ll be responsible for day-to-day customer management, building joint business plans, delivering promotional activity, and supporting the wider Impulse team in achieving their annual plans.

The role is hands-on, commercially focused, and will involve working closely with customers and internal teams to drive availability, visibility, distribution, and growth.

Key Responsibilities:

Manage a portfolio of Convenience customers including Booker, Spar and Forecourts
Own budget planning, P&L, range review proposals and joint business plans
Support new line listings and deliver promotional plans across the customer base
Work with supply chain to ensure all ranged stores have stock and gaps are quickly addressed
Use retailer systems to monitor performance, availability, compliance and promotional activity
Build strong relationships across buying, supply chain, formats, merchandising and promotional planning
Get out into store regularly to review activity, execution and competitor performance
Work closely with Category to optimise existing ranges and build sell-in stories for NPD
Partner with Shopper Marketing to agree media spend and activation strategy in line with brand plans
Collaborate cross-functionally with operations, finance, marketing, customer service and NPD
Qualifications:

Existing National Account Manager or Key Account Manager within FMCG
2+ years’ account management experience dealing with FMCG buyers
Right to work in the UK without sponsorship
Educated to Bachelor’s degree level
Strong commercial understanding, including P&L, margin and promotional performance
Results-orientated and able to deliver account/channel targets
Strong selling skills with the ability to influence buyers and internal teams
Excellent organisation, written and verbal communication skills
A strong team player with a genuine passion for health, wellbeing and branded FMCG
If the role and responsibilities sound like a good fit for you, then I’d love to speak to you! Find out more about our available opportunities or how we can help you further your career – contact us today.

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy
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