National Accounts Manager

Job Title: National Accounts Manager

Location: Home / Field Based with extensive national travel and requirement to be at our Head Office in Exhall, Coventry one day per week

Salary: Competitive, dependent on experience plus Bonus and Expenses and Car allowance

Job type: Full time, Permanent

We are a privately owned wholesale bakery manufacturer proudly supplying the UK and European Foodservice and Retail markets. A one-stop bakery supply partner, offering an extensive range of quality, handcrafted sweet bakery products.

As we continue to grow and expand our presence in the market, we are seeking a motivated, hands-on National Account Manager who can work autonomously managing existing business and developing new opportunities within the Foodservice sector - specifically wholesale, contract caterers, education, healthcare, and travel & leisure.

This is a fantastic opportunity for a National Account Manager to join an entrepreneurial, fast-growing business where your input truly matters. Working within a lean structure, you'll be more than just an account manager-you'll be a total business manager. From owning your own reporting and planning to implementing and improving processes, you'll be hands-on and actively involved in shaping both the commercial strategy and the wider business. If you're looking to step away from a rigid corporate setup and take real ownership in a dynamic, entrepreneurial environment, this is the role for you.

This role is Home/Field Based with extensive national travel and requirement to be at our Head Office in Exhall, Coventry one day per week.

Please note that the company are not offering sponsorship opportunities, therefore candidates must have the legal right to live and work in the UK to apply for this role.

Reporting to the Head of Foodservice, you will be responsible for:

• Manage a portfolio of national and regional foodservice accounts.
• Drive sales growth through distribution gains, new product listings, and improved promotional performance.
• Develop and implement strategic Joint Business Plans (JBPs) with customers.
• Negotiate trading terms, pricing strategies, promotional plans, and cost increases.
• Collaborate with the Head of Foodservice on brand strategy and account planning.
• Analyse sales data to identify opportunities, monitor performance, and forecast trends.
• Communicate effectively with internal teams to align account objectives and operational execution.
• Represent the business at trade shows, customer presentations, and industry events.

We're looking for the following:

• A comprehensive knowledge of the Foodservice industry
• Minimum 3 years' experience in the delivered wholesale, education, and healthcare sectors
• Strong commercial and negotiation skills
• Good presentation skills and time management
• Excellent IT skills
• Proven track record for retaining and growing current business
• Experience with ambient and frozen food products (bakery experience preferred but not mandatory).
• A passion for our product categories, identifying first to market innovation and bringing opportunities back into the business for evaluation
• Motivated self-starter with 'Can do and Positive' attitude and actions.
• Team player (sales team and wider business team)
• Ability and willingness to work flexibly with UK wide travel and overnight stays
• Full clean UK Driving License

What's On Offer:

• Competitive salary + bonus
• Car allowance
• Pension
• Flexibility to work from home + national travel
• Real ownership in a fast-paced, entrepreneurial environment

Please click the APPLY button to send your CV in for immediate consideration.

Candidates with experience or relevant job titles of; Business Development Manager, Key Account Manager, Sales Account Manager, Senior Sales Executive, Sales Manager, Senior Sales Manager, New Business Manager may also be considered.