National Business Development Manager

Our Client, a well established, family run SME based in Chorley, is looking for a Business Development Manager to jon their team. The company provide equipment and consumables into care homes across the UK. This role is covering nationally

As Business Development Manager you will be responsible for converting opportunity into commitment. The role is focused on building relationships, progressing deals, and maintaining momentum through the pipeline until the customer is ready to onboard and transition into the Sales team.

You will develop and progress new business opportunities through the sales pipeline, working closely with the Head of Business Development and Business Development Executive to convert qualified leads into committed customers. Build strong early-stage customer relationships, lead opportunity development, and support successful transition into the Sales team for onboarding and long-term account growth.

Core Responsibilities

New Business Opportunity Development

• Develop qualified leads into active sales opportunities.
• Conduct discovery conversations to understand customer needs, challenges, and decision-making processes.
• Build strong relationships with prospective customers throughout the sales cycle.
• Identify customer pain points and align company solutions effectively.

Pipeline Management

• Maintain an active pipeline of new business opportunities.
• Progress deals through agreed sales stages with clear next actions.
• Ensure opportunities are consistently followed up and advanced.
• Maintain accurate CRM records, activity tracking, and pipeline updates.

Customer Meetings & Presentations

• Lead or support discovery meetings with prospective customers.
• Present company solutions and value proposition confidently.
• Build credibility and trust with customer stakeholders.
• Support proposal discussions and commercial conversations where required.

Collaboration with Business Development Team

• Work closely with the Head of Business Development on pipeline strategy and deal progression.
• Coordinate with the BDE to ensure strong appointment setting, follow-up, and customer engagement.
• Ensure smooth communication and visibility across opportunities.

Collaboration with Sales Team

• Introduce Head of Sales and/or the relevant KAM at appropriate stages to support customer confidence and relationship development.
• Ensure smooth handover into onboarding once customer commitment is secured.
• Support transition from opportunity stage into long-term account ownership.

Market & Opportunity Development

• Identify trends, sectors, and target accounts with strong growth potential.
• Support proactive outreach and strategic opportunity creation.
• Feed market insight and competitor activity back into the commercial team.

Ways of Working

• Work as part of the Business Development team under the leadership of the Head of BD.
• Collaborate closely with the BDE to maintain momentum and consistency across all opportunities.
• Focus on pipeline progression and customer engagement rather than account administration.
• Maintain strong alignment with Sales to ensure effective handover and onboarding.

Success Measures

• Pipeline value generated
• Deal conversion rates
• Speed of progression between pipeline stages
• New business wins and onboarding volume
• CRM accuracy and pipeline discipline

• Prior experience in a business development role, ideally within the care setting
• Commercially minded
• Relationship-driven
• Organised
• Proactive
• Persistent
• Collaborative
• Comfortable speaking with customers
• Process disciplined without being overly corporate
• CRM & Pipeline Management
• Consultative Selling Approach

• Competitive salary dependent upon experience, with additional bonus scheme when meeting targets
• Company car with fuel
• Progressive working environment
• Career progression potential. 

IND25