National Sales Manager

National Sales Manager - Commercial Building Services

Salary: £68,000-£71,000 + 18% annual bonus

We are seeking an experienced and commercially driven National Sales Manager to lead and grow a technical Commercial Building Services business across the UK.

This is a senior sales leadership role, responsible for developing the national sales strategy, strengthening key customer relationships, identifying new business opportunities and leading a sales team to deliver ambitious commercial objectives.

The Role

You will be responsible for:

Developing and executing sales strategies to achieve revenue, profitability and market share objectives within the Commercial Building Services sector.
Managing and growing relationships with existing customers while identifying and securing new business opportunities.
Building strong relationships with contractors, installers, distributors, consultants, engineering firms and other key stakeholders across the building services market.
Monitoring sales performance and providing accurate short-term forecasts to support business planning and decision-making.
Driving the promotion and sale of technical products and solutions, ensuring they align with customer requirements and market opportunities.
Managing the sales pipeline and maintaining accurate records of prospects, customers, quotations and market activity through CRM systems.
Identifying and supporting commercial projects from initial opportunity through to successful completion.
Monitoring market trends, customer requirements and competitor activity, providing insight to support commercial strategy.
Working closely with Marketing, Customer Service, Product Management and Technical Support teams to deliver value-added solutions and excellent customer service.
Supporting sales initiatives, promotional campaigns and product launches across the market.
Preparing and presenting regular business reviews, sales reports and market analysis to senior management.
Representing the business at customer meetings, industry events, exhibitions and networking opportunities.
Leading and supporting a national sales team to achieve and exceed sales targets.
Setting performance objectives and providing ongoing coaching, feedback and development to team members.
Developing territory plans and account allocations to ensure the sales team is focused on the strongest market opportunities.

About You

You will ideally have:

Proven experience in sales, business development or account management within Building Services, HVAC, Pumps, Plumbing, Water Management or a related technical industry.
A strong commercial mindset and a proven track record of achieving or exceeding sales targets.
Experience developing customer relationships and winning new business in a competitive market.
Good knowledge of the Commercial Building Services sector and its key stakeholders.
Experience using Microsoft Office and CRM systems.
Excellent communication, negotiation and relationship-building skills.
Strong analytical and problem-solving abilities, with the ability to turn market insight into practical commercial action.
The ability to work independently while collaborating effectively with cross-functional teams.
Willingness to travel nationally as required.
A proactive, results-focused and customer-centric approach.
Experience selling pumps, technical equipment or engineered solutions into HVAC and Building Services markets would be highly advantageous.
Strong people leadership skills, with the ability to motivate, coach and develop a high-performing sales team.

What's on Offer

Base salary: £68,000-£71,000 per annum
18% annual performance-related bonus
Senior national sales leadership responsibility
Opportunity to shape and grow a significant commercial market
Exposure to major customers, contractors and industry stakeholders
Opportunity to lead and develop a national sales teamIf you are an experienced technical sales leader with a strong background in Building Services and a proven ability to grow revenue, develop customer relationships and lead sales teams, this could be an excellent opportunity to take the next step in your career
Only candidates based in UK and eligible to work in UK are allowed