New Car Sales Manager

New Car Sales Manager

Job Purpose:
To manage and drive the performance of the new car sales department, ensuring sales targets, customer satisfaction, and profitability goals are consistently achieved or exceeded. The New Car Sales Manager will lead and develop the sales team while maintaining strong relationships with the manufacturer and customers.

Key Responsibilities:
Sales Management

Achieve new car sales targets and associated KPIs (unit sales, finance penetration, add-ons).
Maximise profit per unit through effective pricing, upselling, and stock control.
Work with the marketing team to generate leads and promote new vehicle offers.
Monitor sales processes to ensure FCA compliance and customer satisfaction.
Team Leadership

Recruit, train, coach, and motivate a high-performing new car sales team.
Set individual sales targets and conduct regular performance reviews.
Ensure consistent delivery of a premium customer experience across all touchpoints.
Stock & Manufacturer Liaison

Manage new vehicle stock levels and ordering in line with customer demand and manufacturer targets.
Build strong relationships with manufacturer partners and attend brand briefings as required.
Ensure accurate reporting and timely communication with the brand and internal stakeholders.
Administration & Compliance

Oversee the processing of sales documentation and vehicle handovers.
Maintain accurate records in line with GDPR and FCA guidelines.
Ensure team adherence to company policies, health & safety regulations, and audit requirements.

Key Skills & Experience:
Proven experience in a senior automotive sales role, ideally as a Business Manager or Sales Controller.
Deep understanding of new car retail operations, finance products (F&I), and the motor trade landscape.
Strong leadership and people development skills.
Excellent communication, negotiation, and closing abilities.
Competent in using DMS/CRM systems and Microsoft Office.
FCA Accreditation (desirable).
Full UK driving licence.

Key Performance Indicators (KPIs):
Monthly and quarterly unit sales
Finance and insurance penetration rates
Profit per unit (PPU)
Customer satisfaction index (CSI)
Stock turn and aged inventory
Staff turnover and training completion