Online Marketing Specialist

Position: Digital Marketer
Location: London, UK
Duration: 6-month Contract, Outside IR35

Responsibilities:
• Develop and execute digital marketing campaigns across various channels, including email, search, social media, and display advertising.
• Conduct market research to identify target audiences, market trends, and competitive landscape. • Create engaging content for digital channels, including website copy, blog posts, and multimedia content.
• Optimize website and landing pages for search engines (SEO) and user experience (UX), utilizing keyword research and on-page optimization techniques.
• Monitor and analyze campaign performance, ROI, and key metrics, using insights to refine strategies and tactics.
• Collaborate with cross-functional teams, including content creators, designers, and developers, to execute integrated marketing initiatives

Requirements:
• Proven experience in digital marketing, with a track record of successfully managing campaigns across multiple channels.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, AdWords, and email marketing software.
• Strong analytical skills and the ability to interpret data to drive actionable insights and recommendations.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and external partners.
• A passion for staying updated on industry trends, emerging technologies, and best practices in digital marketing.