Online News Writer at Grupo Hola & Hello in London

Job Description - Online News Writer

Your mission

The purpose of this role is to produce engaging, timely and high-quality news and feature content focused on the royal family and entertainment for HELLO! Online. The News and Features Writer plays a key role in shaping the site and print's coverage, offering readers a mix of breaking news, exclusive interviews and in-depth features - all delivered in HELLO!'s signature warm and respectful tone. This role supports the brand's mission to inform, entertain, and celebrate public figures in a way that resonates with a global, digital-first audience.

Key Responsibilities

Research, write and publish accurate, timely and engaging stories about the British royal family and international royals.

Cover celebrity and entertainment news, including red carpet events, interviews and trending pop culture topics.

Develop and write in-depth features, exclusives and long-form content with a distinctive HELLO! voice.

Pitch original story ideas that align with audience interests and trends.

Provide live coverage of major royal and entertainment events (e.g., Trooping the Colour, royal weddings, BAFTAs, etc.).

Write content optimised for SEO while preserving HELLO!'s editorial tone.

Monitor audience metrics and adjust content strategy accordingly.

Craft compelling headlines and subheads to drive traffic and engagement.

Work closely with editors, social media teams, and video producers to package stories across platforms.

Source and select images and videos in accordance with editorial guidelines and usage rights.

Your profile

Exceptional writing skills with a flair for engaging, polished and positive storytelling in line with HELLO!'s tone.

Proven ability to produce accurate, fast-paced news copy as well as thoughtful, well-researched features.

Deep knowledge and genuine passion for the British royal family, international royals, and celebrity culture.

Sharp editorial judgement to cover sensitive royal topics with accuracy.

A strong eye for trending topics, breaking news and under-the-radar angles others may miss.

Skilled in interviewing - from high-profile personalities to expert contributors.

Proficient in SEO best practices, headline writing and traffic-driving techniques without compromising editorial integrity.

Comfortable working with content management systems (CMS), analytics tools and digital publishing workflows.

Able to juggle multiple stories across different formats (breaking news, long-reads, interviews) while meeting tight deadlines.

Collaborative attitude with the ability to work across editorial, social and multimedia teams.

Experience

Minimum 2-3 years of professional journalism experience. Ideally within digital media, covering lifestyle, entertainment or royal news.

Experience writing for a digital-first publication.

Demonstrated ability to produce clean, engaging copy to tight deadlines in a fast-paced online newsroom.

Comfortable providing real-time updates and coverage during breaking news, royal appearances, or red carpet events.

Advanced SEO knowledge

Experience optimising articles for search and writing high-impact headlines while maintaining editorial integrity.

Confident conducting interviews with celebrities, royal experts and public figures, with a network of industry contacts preferred.

Experience working with CMS and analytics tools

Qualifications

Degree in Journalism, Media, English, or a related field
Postgraduate qualification in Journalism or Magazine Journalism
Excellent written and spoken English
Proven portfolio of published work
Knowledge of media law and ethics

Benefits

25 days annual leave per year (for full time employees)
1 birthday day per year
Private Medical Scheme
Employee Assistance Programme
Life Assurance currently 6 x salary
Generous Employer Pension contributions
Group Income Protection Scheme
Plus all of the perks of working for a fun media company!

About us

The Demo Daten GmbH is a fictional company created by Personio to familiarize you with our software.

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Online News Writer