Paid Media Manager

Role: Paid Media Manager– Hybrid in Batley   

Salary: up to £45k DOE  

WorkingHours: 37.5 hours per week

Benefits:

• Statutory holidays plus 22 days’ holiday, rising to 25 days based on length of service.
• Discretionary bonus (usually paid annually & qualifying period applies).
• Contributory pension.
• Health cash plan offered through Westfield Health giving cashback on optical, dental, physiotherapy and much more.
• Westfield rewards – spend and collect points or discounted shopping vouchers (e.g. 7% off at M&S), discounted gym membership etc.
• A Health Assured Employee Assistance Programme giving you access to a range of engaging and useful online tools including emotional support, fitness advice, a personal coaching tool and health assessments.
• Colleague discount.
• Transave Partnership (You can opt to boost your financial wellbeing by saving a minimum of £5 per month with our partner TransaveUK Credit Union, a not-for-profit savings and loan cooperative).
• Surprise and delight events (e.g. Fish & Chip Day, ice-cream treats, afternoon tea, Easter eggs, and Christmas lunch).
• Free onsite parking.

General overview:

We are exclusively working with a retail business who are currently launching a new brand. This role is a new role created to take ownership of digital advertising campaigns for multiple brands, managing strategy and execution across platforms such as Google, Facebook, Instagram and TikTok.  

The Paid Media Manager will work with Magento 2 to integrate paid media efforts with the broader e-commerce strategy and ensuring ROI is maximised for each brand.

Responsibilities:

• Develop and execute paid media strategies tailored to multiple brands, ensuring alignment with overall e-commerce goals.
• Plan and manage campaigns across platforms including Google, Facebook, Instagram, and TikTok.
• Monitor and optimise performance to maximise ROI and achieve brand-specific objectives.
• Collaborate with creative teams to develop ad assets for campaigns across different brands.
• Conduct audience segmentation, keyword research, and competitor analysis for each brand.
• Produce detailed reports on campaign performance and provide brand-specific insights.
• Manage budgets effectively, ensuring resources are allocated for maximum impact.
• Stay updated on industry trends to implement innovative strategies for all brands.

Ideal Experience

• Proven experience as a Paid Media Specialist with experience of managing ads across Google, Facebook, Instagram and Tiktok.
• Experience of working with Magento 2 or within an Ecommerce focussed business would be ideal.
• Experience of working within a marketimng agency.
• Results-driven mindset with the ability to measure key metrics.
• Experience of working within a product based company.
• Experience in the retail or furniture industry is a plus.