Paid Media Manager

Company : Vanilla Recruitment Uk

Job Description - Paid Media Manager

Our client, an innovative full-service agency, is looking for a paid media advertising specialist to work across a range of coveted large high street brand clients. This role will play a pivotal part in the digital team, working with clients' paid media strategies on Google platforms, Meta Platforms, LinkedIn and TikTok. The ideal candidate will lead on delivering full-funnel strategies that focus on customer behaviour, increasing awareness among the target audiences, and help drive traffic and/or sales.

Experience and expertise in paid media strategy, campaign planning, execution and data & insights are a must. Clients are B2C also B2B and B2B2C, so knowledge of tactics suited to top-of-funnel awareness vs demand-gen is important. You'll need to be confident in working at speed with major global brands, have experience in handling large budgets, and uphold an exceptional level of client service.

Competitive salary

Full-time, Monday to Friday, 9:00am - 5:30pm

Hybrid working pattern; ideally 4 days on-site and 1 day WFH

Free on-site parking

Comprehensive employee benefits package

Key responsibilities:

Leading paid media campaigns for clients, across multiple channels and working to varied full-funnel objectives. This would be end-to-end from conception and strategy through to objective definition, execution, user journey definition, tracking and reporting

Produce campaign and creative ideas that drive performance and deliver ROAS

Test and optimise channels, audiences, bidding strategies, creative and copy

Stay on top of campaign and market trends, perform competitor analysis and develop campaign insights

Continuous optimisation of campaigns, feeding back on what these are, delivering insight to the client

Being the spearhead of paid media across the company and educating on best practice, keeping up-to-date with the latest trends and releases for major platforms

Working closely with Head of Digital to unlock business with current clients and acquire new clients

Works towards building healthy relationships with key paid media platforms

Skills and qualifications

Extensive experience in paid social media (ideally agency, with additional in-house a plus)

Strong working knowledge of the major paid media advertising platforms from Google Stack, Meta, LinkedIn, Twitter and TikTok

Well-versed in Mar-tech from a tagging, tracking and pixel point of view for paid media platforms

Excellent verbal and written communication skills

Strong presentation skills, both creating and delivering

Strong analytical and strategic campaign planning skills with the ability to articulate insights clearly

Understanding of best practice in paid social media across multiple paid media platforms as well as Google Search

Data-driven with a methodical approach

Experience working with both small and large budgets

Ability to manage time and resources effectively

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Paid Media Manager

Job Description - Paid Media Manager

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