Paid Media Manager

Job Description

About us:

Proudly Scottish at heart, but with a keen international outlook, Strathberry creates unique luxury pieces, handcrafted in Spain using only the very finest quality leathers and finishes. Known for its instantly recognisable bar closure and minimalist design aesthetic, Strathberry’s elegant lines and exceptional attention to detail have led to a global following.

The brand is stocked in over 33 retailers worldwide, with flagship stores in London and Edinburgh. With new investment in place to accelerate the next phase of expansion, there has never been a better time to join this dynamic business.

Our ambitious but achievable growth plans are centred around reaching and converting audiences around the globe through our website, as well as our own stores and our wholesale partners. Paid activity in social channels plays a central role in this, and we are now looking for an experienced and entrepreneurial Paid Media Manager to join our team. The role will initially report directly to our Chief Marketing Officer and will work closely with the ecommerce, social and marketing teams as well as our web analyst.

About the role:

The Paid Media Manager will play a crucial role in accelerating our acquisition activity and expanding the reach of our brand across our 5 key global markets – UK, US, Canada, Japan and the Middle East.

Working closely with our Chief Marketing Officer, you will lead the execution, optimisation and measurement of comprehensive acquisition strategies, in collaboration with our paid media agency team, across our paid channels - Meta, TikTok, Pinterest and Google.

The ideal candidate will have experience in a high growth, high AOV, direct to consumer e-commerce business, and will be well-versed in juggling growth and efficiency on a day-to-day basis.

Please note:

This is a full-time, permanent position based either in Edinburgh or London. We are currently operating a hybrid working approach with a minimum of 3 fixed days required each week working from our office in either central Edinburgh or London.

Your role will involve:
Working with our Chief Marketing Officer to monitor performance and identify optimisation opportunities across our Meta, Pinterest, TikTok, and Google campaigns, with the objective of accelerating profitable growth
Liaising with our agency team on a daily basis to ensure campaign changes and optimisations are implemented in a timely and accurate way
All aspects of asset coordination – gathering creative assets, implementing the briefing process, ad copy generation, coordinating brand sign off, implementing agency approvals, and ensuring that ad naming conventions and UTM parameter specifications are strictly adhered to
Managing our agency’s weekly actions, and our 30/60/90 deliverables to ensure tasks are completed on schedule
Documenting A/B tests and experiments, tracking optimisations and capturing learnings
Undertaking analysis to contribute to attribution methodologies
Managing ad platform pixel implementation and regular checking, conversion API integrations, and managing our product feed to optimise dynamic ad formats
Build and refresh first party data lists for effective targeting and manage the integration between our customer data platform and the ad platforms
Set up and manage ad platform commerce surfaces eg Instagram shop
Managing and building reports and contributing to forecasting processes
Contribute to targeting and audience discussions and creative ideation sessions
This role will also manage our small, editorial-only, affiliate programme

About you:

This role would suit an ambitious, resourceful and entrepreneurial paid media manager with experience within the luxury or premium fashion space:
Proven track record in shaping and executing DTC growth strategies across multiple international markets, ideally with high consideration product and premium audiences
Extensive experience in performance marketing in upper funnel channels (Meta, TikTok and Pinterest) focusing on customer acquisition at scale
A test and learn approach to growth, and experience of implementing testing frameworks to validate strategies
Experience of briefing, testing and iterating creatives for paid digital, with an understanding of creative best practice across Meta, Tiktok and Pinterest, and the differences between them
Strong analytical skills for data interpretation and problem solving
Comfortable working at pace and able to maintain momentum on multiple tasks concurrently
Effective communication and coordination with internal and external teams
An understanding of how holistic attribution can unlock upper funnel channels
Forensic attention to detail
Experience with / an understanding of attribution tools such as Fospha, Polar, Triple Whale would be advantageous

If this sounds like you:

Please apply in writing, explaining why you’re the right candidate for the role, enclosing your CV and salary expectation.