Paid Media Manager - Myvitamins

About THG Nutrition:

THG Nutrition is home to some of the best-loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins & MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and to empower those who want more. Everything we do is in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry. It's an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition movement forward.

About THG Nutrition:

THG Nutrition is home to some of the best-loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins & MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and to empower those who want more. Everything we do is in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry. It's an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition movement forward.

Role: Paid Media Manager  

Function: Myvitamins

Reporting to: Performance Marketing Manager

Location: THG HQ, Manchester (WA15 0AF), Fully office based  

Nutrition & Wellness   

Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive our team through every day.    

Why be a Paid Media Manager at Myvitamins?  

At THG, you’ll join a fast-paced and innovative team driving the growth of leading health and wellness brands, including Myvitamins and Myvegan. You’ll gain exposure to international markets, lead high-impact projects, and collaborate across divisions in a dynamic and entrepreneurial environment. With THG’s culture of progression, you’ll have the opportunity to develop your career while shaping the future of digital commerce

As Paid Media Manager you’ll:  

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  Paid Media Strategy & Planning:

  
  

  
  

  
  
  • Own the full paid media strategy across Paid Social (Meta, TikTok, Pinterest, YouTube) and Paid Search (Google Ads, Bing) to deliver growth against key commercial KPIs (CAC, ROAS, revenue, LTV).
  
  
  • Develop always-on, seasonal, and brand campaign plans, ensuring budget allocation aligns with business priorities and promotional calendars.
  
  
  • Define the channel mix and spend allocation, optimising performance across upper and lower funnel activity.
  
  
  • Conduct competitor benchmarking and market analysis to inform channel strategy and creative direction.
  
  

  
  

  
  
  

  
  

  Paid Social Execution & Optimisation

  
  

  
  

  
  
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    Lead end-to-end management of Meta Ads, TikTok Ads and Snapchat — from campaign setup to performance reporting.

    
    
    
    
  
  
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    Build and manage audience strategies, including prospecting, retargeting, and lookalike segments.
    
    
  
  
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    Partner with the creative team to brief and test high-performing paid social assets, using data insights to inform messaging, visuals, and formats.
    
    
  
  
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    Continuously test creative variations, placements, and formats to maximise CTR, conversion rates, and efficiency.
    
    
  
  
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    Stay ahead of paid social trends, algorithm updates, and new platform opportunities.
    
    
  
  

  
  

   

  
  

  Paid Search, Display & Programmatic

  
  

  
  
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    Manage or oversee agencies/freelancers on Google Ads, YouTube, Programmatic Display, and Discovery campaigns.
    
    
  
  
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    Optimise keyword targeting, bidding strategies, and ad copy for efficiency and relevance.
    
    
  
  
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    Collaborate with analytics to assess cross-channel attribution and ensure spend efficiency.
    
    
  
  
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    Work with brand teams to align messaging and landing pages across all touchpoints.
    
    
  
  

  
  
  

  Work closely with:

  
  

  
  
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    Work closely with Brand Marketing, CRM, Creative, and eCommerce teams to ensure an integrated, consistent customer journey.
    
    
  
  
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    Brief and manage external media partners, agencies, and platforms.
    
    
  
  
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    Support the Head of Marketing in forecasting media spend and aligning with commercial goals.
    
    
  
  
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    Champion test-and-learn culture across all paid channels.
    
    
  
  

  
  
  
  
  

What skills and experience do I need for this role? 

• Minimum 2+ years in paid media / digital advertising roles.


• Experience working across Ecommerce & Paid Social teams 


• Hands-on experience with major paid acquisition channels: Google Ads, Meta (Facebook/Instagram)


• Proven track record of managing substantial ad budgets (depending on scale: e.g. six- to seven-figure annual budgets).


• Comfortable working with data: tracking key metrics (, ROAS, conversion rate, lifetime value etc.)


• Experience using analytics tools (Google Analytics /, dashboards, BI tools)

What’s in it for me?

Career Development

• Access bespoke development programmes designed by our in-house L&D team.


• Participate in our upskilling programme delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.


• Enjoy your birthday off on us!


• Enhanced maternity and paternity pay (subject to length of service).


• Up to 10 days compassionate leave.


• Buy back up to 3 days leave each year.


• Unlock 2 days of volunteer leave after 12 months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.


• Access to our in-house CBT therapist.


• 24/7 Employee Assistance Programme provided by Bupa.


• State-of-the-art on-site gym and physio access.

Other Perks

• Save up to 12% on personal tech through our salary sacrifice scheme.


• Subsidised bus pass from Manchester City Centre to our ICON office.


• Up to 50% staff discount on THG brands.


• On-site staff shop and barber services.


• Referral bonus of up to £1000 for successful hires.


• Anniversary gifts for 5 and 10 years of service.


• Experience working with creative teams, product / e-commerce teams (e.g. optimising landing pages, product feeds).