Paid Media Specialist

Job Description

About the Company:
Social Media 92 (SM92) is one of the fastest growing Digital Marketing agencies based in the UK with an in-house team of 20+ digital marketing professionals. We're a young agency with big ambition and targets. As a small agency, you will be working in a fast-paced environment which will pull you into multiple areas of the business which will require your support. This means you'll learn new skills and pick up experience a lot faster when compared to joining a larger agency.

We specialise in Google and META paid campaigns (specifically, Lead Generation). We're a leading UK healthcare specialist working with circa 200 clients across the UK and USA. We're currently expanding into new sectors and therefore, looking to expand our team and their skill sets.

What we expect from this role?
You should thrive in a high-pressure, KPI/performance driven environment. You should have a relentless hunger to consistently overachieve on targets.
Set up, create, and manage client META campaigns in line with our company procedures and META ad policies.
Daily ad analysis and reports on all clients and highlight issues to management when they

arise.
Manage social media channels on behalf of the company, including but not limited to Facebook, LinkedIn and X.
When necessary, work with the Ad and Design teams in creating new, high converting landing pages to improve ROI.
Consistently focus on CPA to ensure budget forecasts are met and exceeded.
Engage in all company discussions and demonstrate a keen interest in supporting our business growth.
Daily/Monthly/Yearly

Ad analysis on all clients and highlight trends or concerns to management when they arise.
Work with your line manager to ensure you’re getting the most accurate and relevant information to our clients.
Assist with the collation of information and spreadsheets on behalf of the company, our clients and creating reports on our behalf when necessary.
Be a point of contact for our clients and understand their business needs so you can support them fully.
Create monthly reports for our clients META ads when needed.
Supporting the ad team with the integration and set up of META pixels / Event setup tools for tracking events on websites.
Schedule calls to discuss and review campaigns with our clients when necessary.

Requirements:
At least 2 to 3 years experience
Strong copywriting skills and ability to provide brand-led strategic messaging
Experience in developing and managing comprehensive Ad campaigns
Data-driven and proven ability to analyse data for insights through Facebook Analytics and other Third-Party Apps (Google Analytics plus more)
Strong communication and organisation skills with the ability to adapt in agile ways of working
Ability to self-manage while handling projects under tight deadlines
Meta Media Buying Certification is a plus (but not essential)

What we offer:
• Competitive Salary: £25,000 - £40,000* DOE.
• Health Insurance.
• Bonus opportunities.
• Full Training.
• Share Options.
• 5 days of sick pay*
• Career progression.

Job Types: Full-time, Permanent