Paid Social Lead

About WPP Media

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1231 - Paid Social Lead

Role Summary and Impact

Openmind, part of WPP, is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.  

The account is looking for a ZEUR Paid Social Lead to integrate with existing category service teams & provide quality Paid Social strategic experience and leadership. Being above market (not activation), the role offers plenty of variety, but the focus is delivering strategic recommendations & consultancy, helping to lay the framework for excellence via local activation/delivery. The individual that takes this role requires strong story telling capabilities, to seamlessly integrate a social narrative into overarching strategies – paid social is a key channel for Nestlé & the client/s are always looking to push the boundaries of what they typically deliver. You must be prepared to operate as a true leader within the channel & help your colleagues/client stay up to date with the latest news from within the Social Landscape. As we enter 2026, there is greater focus from Nestlé ZEUR on the integration of Paid/Owned/Earned into overarching strategic recommendations, therefore there will be a requirement to offer perspective on holistic social & how it can support campaigns.

OPENMIND RESPONSIBILITIES:

• Operate as the category expert in Paid Social for ZEUR, supporting the various needs of the clients.


• Support the zone digital leadership with evolution and development of paid social offering across the region. You will need to support all scoped category teams with their social queries & validate client recommendations.


• Design a Paid Social roadmap and the application of maturity frameworks for each of the scope categories to help frame strategic recommendations.


• Ensure that the Nestlé Global Paid Social best practices are applied throughout all strategic recommendations & support their application through to local activation.


• Forge and maintain relationships with key strategic media partners to ensure that we are fully embracing new media, technology and data opportunities as they emerge.


• Develop Paid Social strategies at a zone level to maximise the biddable performance across Nestle Europe. These strategies then need to be adapted and rolled out for specific business units, which will have differing objectives and budgets. It is vital we’re taking advantage of the short-term opportunities for Nestle whilst laying strong foundations for future changes in Social.


• Work closely with the ZEUR Nestle Leads to ensure the Paid Social strategic focuses align with those of the specific business units and with Nestle at a global level too.


• Build up a constructive, positive rapport with senior client contacts and main partners i.e. Meta, TikTok, Pinterest etc. You should be perceived by all client stakeholders as the discipline expert.


• A confident presenter with the ability to communicate the value of paid Social to the wider Nestle business, distilling details into key actions and outcomes for relevant stakeholders. Story telling capability is integral to the role.


• Commitment to driving initiatives focused on utilising first party data to great effect in support of the client’s regional ambitions.


• Stay up to date on the latest trends in Paid Social, adapting the strategy accordingly in alignment with global Nestle guidance


• Ensure knowledge and best practices are shared between OpenMind and Channel & Solutions team

Skills and Experience

• Impressive track record of devising Paid Social strategies, implementing them and charting subsequent improved business performance. We view our clients’ business as our own and we expect you too as well.


• Experience working with businesses which are made up of multiple business units and the complexity of how those businesses overlap from a social perspective.


• Experience devising strategies which span multiple markets, either within Europe, or globally.


• A complete knowledge across all areas of paid Social from granular campaign setup through to impactful reporting. Depending on the market and the business units, the best opportunities will vary, as will the subsequent requirements from the Paid Social teams.


• Experience in dealing with varying levels of digital and market maturity


• Ability to connect outcomes to business decisions and discuss insights with clients that can inform elements beyond media.


• Ability to demystify Paid Social to ensure clients and the wider team understand what actions are required to achieve compelling results. An ability to craft and deliver stories that resonate beyond social specialists.


• Experience leading and developing a talented, multi-faceted team united in a common effort to produce best in class Paid Social activity as a cohesive, positive unit.


• A thought leader with strong opinions on Paid Social which have been shaped from years of hands-on experience.


• Exposure to Digital more broadly, engaging with the specialism in a passionate, intellectual capacity.


• Experience with a wide range of supporting social tools.


• Extensive experience using PowerPoint and delivering presentations to senior stakeholders.


• Calm under pressure and able to always think about the bigger picture.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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