Paid Social Lead

About Eucalyptus

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.

Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story:

• 130% YoY revenue growth and a 90% reduction in cash burn - culminating in our $1.15bn acquisition by Hims & Hers in 2026, giving us the platform to take long-term care global


• Supported over 350k patients living with obesity across our 5 markets


• Received selective NICE endorsement to provide services to the NHS


• Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.

About the role

We’re looking for a Paid Social Lead to own and scale paid acquisition in the UK market, with a primary focus on Meta with the view of scaling wider social channels. This is a high-impact, hands-on growth role where you’ll lead strategy, creative testing, optimisation, and performance analysis to drive significant customer acquisition and revenue growth.

You’ll think end-to-end — supporting with creative ideation through to campaign execution, strategy and optimisation, while building a best-in-class Meta growth engine in a fast-moving digital healthcare environment.

What you'll do

• Own the paid growth strategy for the UK market with a strong focus on Meta advertising


• Manage and optimise 7 figure monthly media budgets


• Partner closely with creative teams to develop, test, and scale high-performing Meta ad creatives tailored to UK audiences


• Lead ongoing experimentation across creative, audience segmentation, bidding strategies, placements, and landing pages


• Drive a strong creative-first testing culture, using performance insights to rapidly iterate and improve results


• Stay ahead of Meta platform developments, including algorithm updates, new ad formats, healthcare advertising policies, and beta opportunities


• Analyse campaign and funnel performance using attribution, analytics, and BI tools, translating data into actionable growth opportunities


• Work cross-functionally with product, CRO, engineering, brand, and lifecycle marketing teams to improve acquisition efficiency and customer value


• Monitor competitor activity and emerging trends within the UK digital health and consumer subscription space

About you

• 4+ years of hands-on performance marketing experience, with deep expertise in Meta Ads Manager


• Proven experience managing and scaling large paid social budgets with clear commercial accountability


• Strong understanding of creative-led performance marketing, testing methodologies, and full-funnel optimisation


• Experience building and scaling campaigns focused on customer acquisition, ROI, LTV, and retention


• Comfortable analysing data, identifying insights, and making fast, commercially driven decisions


• Experience in D2C, consumer, subscription, or digital health businesses is highly desirable


• Familiar with UK consumer behaviour and performance marketing best practices within the UK market


• Comfortable operating in a high-growth, fast-paced environment with a strong bias toward action


• Excellent communication and stakeholder management skills

Why join Eucalyptus?

Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care.

Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we’re redefining preventive healthcare across multiple markets.

What makes joining Eucalyptus unique:

• High-growth opportunity – We’re scaling rapidly across new markets, conditions, and demographics


• Meaningful impact – Your work will directly influence patient outcomes and business growth


• Ownership and autonomy – You’ll have the freedom to test bold ideas and shape the Meta growth strategy


• Career acceleration – Work alongside high-performing teams in an ambitious, fast-moving environment


• Mission-driven work – Help build one of the world’s leading digital healthcare companies focused on preventive care and long-term health outcomes

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.