Paid Social Lead

Job Description

Paid Social Lead
Vegan DTC Subscription Brand
£65,000-£80,000 + package
London Hybrid

We are currently working with an award-winning vegan DTC brand, dedicated to reshaping the industry through inclusivity, sustainability and innovation.

You can find the brand in 7 countries across Europe and distributed in over 7,500 doors, with millions of subscribers served. As the brand continues to grow globally, they are searching for a talented and strategic Paid Social Lead.

Key Responsibilities:

Set the Paid Social strategy and implement ideal account & campaign structures
Optimize creative and tactics for a full funnel approach on Meta & Tiktok
Be a confident creative manager and steer our Paid Social creative strategy to ensure a high baseline of consistent performance
Leading the Performance Marketing Creative Strategist and external agency partners to steer creative excellence
Ensure precise event tracking for Paid Social channels, troubleshooting conversion tracking and cAPI issues
Run always on brand lift & conversion lift studies to ensure sufficient budget allocation to Paid Social
Implement an always on creative A/B testing roadmap to increase organisational know-how on high performing creatives
Design and implement landing pages that are optimized for Paid Social conversions
Stay at the forefront of creative trends and incorporate rising trends quickly

Ideal Experience

Experience with Paid Media strategy and execution preferably
in the Beauty or Consumer goods or Entertainment industries
Experience working with greater than $5M/year marketing budgets
Solid understanding of Meta & Tiktok algorithms
High level of experience with and passion for Paid Social creative strategy, from ideation to execution and reporting
Background in paid social marketing for ecommerce, direct to consumer, or subscription based businesses
Proficient on the DTC marketing funnel with the ability to prove Paid Social’s impact on other channels
Advanced analytical skills with the ability to interpret and translate data into action
Experience working with MMMs

If you are interested in applying for this role please contact

[email protected]

for more information.