We're looking for a Paid Social Manager to run Numan's Meta account hands-on, every day. Reporting into the Head of Growth, you'll work closely with our Senior Paid Social Lead and turn their strategy into live activity: account structure changes, ad uploads, optimisation and feed management in Smartly.
You'll also be part of a growing creative engine. We ship hundreds of new assets a month, and your analysis of what's working, and why, goes straight into the briefs that produce our next winning ads.
You're fast in Meta. You can build out an account, get a big batch of ads live cleanly and make considered optimisation calls without a step-by-step brief. You have opinions on creative, such as why a hook worked or why a UGC ad beat a hi-fi one, and you back them with data. You also reach for AI and tooling to take the repetitive work out of the day.
In return you get close coaching from a specialist who lives in Meta, and an expert growth team, with room to grow into a bigger paid social and growth remit.
What you'll do:
- Build and launch campaigns quickly and accurately in Meta Ads Manager, from new account builds to large ad uploads
Implement the Senior Paid Social Lead's strategy, including account structure changes as the platform and our approach evolve
Optimise daily across budgets, bidding, audiences and placements, with a clear reason behind every change
Keep the account healthy: watch performance and platform diagnostics, catch issues early and dig into the cause
Handle ad policy, disapprovals and account restrictions within healthcare compliance guardrails
Manage feeds in Smartly and help build out template-led production, for example Hook × Body × CTA for video
Keep bulk uploads, naming conventions and QA tight so hundreds of ads can go live without errors
Find ways AI and automation can speed up launches, QA and reporting
Analyse creative performance across formats (Reels, Stories, Feed), asset types (video and static) and styles (UGC and hi-fi)
Use Motion and our BI tools to find the hooks, angles and messages that win
Turn what you find into insights and hypotheses the creative team can brief from, then see those ideas through to live tests
Run the creative testing programme day to day and keep a clear record of what wins and why
Plan and run landing page tests with the Growth team, and read the results through to CAC and CM2
Report on performance against CAC, LTV and payback as well as platform metrics, and explain what's driving change
Support signal quality work with the data team, including CAPI, event setup and value-based optimisation
Work with brand, creative, CRO and data as part of one growth team
What we're looking for:
- 3–5 years in paid social, most of it hands-on in Meta Ads Manager at meaningful spend
- Speed and accuracy in Meta: you can build an account from scratch, restructure one and push large ad uploads live cleanly
- A sharp eye for creative performance, with a point of view on video vs static and UGC vs hi-fi that you can back with data
- Experience turning creative analysis into insights a creative team can act on
- Hands-on experience running landing page or on-site tests
- Sound analytical habits: you can say what changed, why it changed and what you'd do next
- An AI-first instinct for tools and automation that remove friction from the day
- A real appetite to learn from an expert, ask good questions and take on more as you grow
- High execution energy and ownership; you get things live without waiting for the perfect brief
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