Paid Social Media Manager

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.  

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

Lead the end-to-end management of paid social media activation, this role ensures that paid social investment effectively drives both long-term brand equity and short-term omnichannel revenue.

As a specialist lead, you will bridge the gap between high-level social planning and granular campaign execution. You will oversee the integration of paid social with the wider media mix, while driving innovation and emerging social trends to maintain a competitive edge in the global luxury retail landscape.

RESPONSIBILITIES

Paid Social Operations

Full-Funnel Social Strategy: Direct the activation strategy across all always-on and seasonal strategies (e.g., Meta, TikTok, Pinterest & Reddit), ensuring a seamless customer journey from brand awareness to conversion

Leadership: Lead, mentor, and develop a Paid Social Media Specialist, fostering a high-performing culture and ensuring operational excellence in daily execution

Regional Collaboration: Work closely with regional teams to execute nuanced social media strategies, particularly for APAC markets

Platform Specialisation: Manage campaigns across localised platforms, such as Red in China, LINE in Japan, and Kakao in South Korea

New Customer Acquisition: Support the global business strategy by tailoring paid social activations for Upper, Middle, and Lower funnel audience segments to ensure a balanced pipeline of brand discovery and high-intent conversion

Automation & Efficiency: Drive operational efficiencies within the social channel by embedding automation and AI-driven practices into campaign workflows

Taxonomy & Data Integrity: Implement and enforce global taxonomy governance for all social campaigns to ensure data consistency and unified reporting for MMM

Media, Agency & Platform Management

Agency Oversight: Day-to-day management of external agency partners, ensuring they deliver against KPIs, adhere to brand guidelines and maintain high standards of execution

Platform Relationships: Cultivate and maintain direct relationships with major social platforms (Meta, TikTok, Pinterest, etc.) to ensure the brand is at the forefront of alpha/beta testing and product roadmaps

Partner Relations: Collaborate with the Senior Media Operations Manager, Omnichannel Planning and Partnerships team, as well as regional teams to build strategic media deals with key social platforms, securing exclusive placements and first-to-market alpha/beta opportunities

Creative Asset Optimisation: Lead the social asset management lifecycle, working with Media Planning and Creative teams to ensure content is technically optimised for platform-specific requirements

Ecosystem Amplification: Identify opportunities across PR and Organic Social to ensure paid spend amplifies the wider brand ecosystem and drives both digital traffic and physical store footfall

PERSONAL PROFILE

KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED

•  4 years social media experience at brand or media agency (or equivalent)


• Strong knowledge of paid social and digital media landscape


• Experience working in the luxury category preferred


• Experience planning across multiple markets (EMEA, US, APAC) preferred


• Strong understanding of digital measurement, attribution and analytics


• Experience managing large scale budgets


• Excellent stakeholder management and communication skills

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || MARKETING || BOUGHT MEDIA || n/a ||