Paid Social Specialist

PAID SOCIAL SPECIALIST

Are you looking to channel all of your creativity into taking our thriving marketing agency who have a focus on the iGaming sector? If you are dedicated in the Paid Media space and are a keen Paid Social Specialist this position could be for you.

• 4+ years' experience in Paid Social.
• Hybrid - Stoke on Trent
• Up to £45K + Perks.

WHO ARE WE?

We are a young and dynamic company managing multiple websites and apps. Our goal is to deliver top-quality information across various platforms. Our core focus lies in the gambling and gaming industry, particularly mobile apps and websites. We cover sports betting, casinos, poker, bingo, e-sports, live casinos, and more.

We strive to create a welcoming environment, where progression is certainly encouraged for our employees. Due to our constant expansion, we are seeking to add a Paid Social Specialist to the team.

WHAT WILL YOU BE DOING?

We are looking for a skilled Facebook Ads Specialist with expertise in the gambling niche. The ideal candidate will manage and optimize Facebook ad campaigns specifically for the online gambling industry, ensuring compliance with platform regulations while driving high-quality traffic.

As the Paid Social Specialist - advertising, forecasts, analysing, strategy, as well as keeping up to date on the latest Paid Social practices are all part of this position and should be common knowledge for the successful applicant.

Responsibilities:

• Develop, launch and optimise Meta Ad campaigns targeting potential buyers.
• Generate engaging ad copy and design for Gambling products.
• Evaluate campaign performance and refine strategies to optimise ROI.
• Ensure all campaigns comply with Facebook's advertising guidelines, with a focus on gambling content.
• Work with the wider organisation and collaborate with Content and Design teams.
• Monitor audience insight/data.
• A/B Testing on ad elements to optimise performance.
• Manage Ad budgets efficiently.

WE NEED YOU TO HAVE…

• 4+ years in a Paid Media position.
• 4+ years Paid Social experience.
• Highly Strategic mindset.
• iGaming experience highly desirable.
• Great communication skills
• Google Analytics, Google Ads.
• Meta Ads experience essential.
• Excellent teamwork.

TO BE CONSIDERED AS A PAID SOCIAL SPECIALIST…

Please either apply by clicking online or emailing me directly to . For further information please call me on . By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.

Please note this role does not offer sponsorship so is only accepting applicants with full working rights in the UK.

Paid Media, PPC, Paid Social, Strategy, Search, Shopping, Display, Google Analytics, Meta Ads