Partner Marketing Manager, UK

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

The Role

This role is responsible for driving growth through Square’s partner ecosystem. We build and execute marketing programmes that generate measurable outcomes — including qualified leads for sales, self-onboarded sellers and partner product attach.

As a Partner Marketing Manager, you will own the marketing relationship with partners and localise global playbooks for international markets, with a focus on the UK. You will execute repeatable campaigns that drive consistent business impact. Your work will directly influence partner performance, regional growth, and the effectiveness of our go-to-market motion in the UK.

You Will

• Own the marketing relationship with UK-based partners, serving as the primary marketing point of contact.


• Develop and execute joint marketing and enablement plans aligned to partner segment and opportunity size.


• Localise global partner marketing playbooks to ensure strong execution within the UK market and drive repeatable growth outcomes, including: Sales-qualified leads (SALs, self-onboarded sellers, and product attach of 3rd party integrations. 


• Execute partner campaigns across events, enablement, digital activation, content and co-marketing initiatives.


• Track and report campaign performance, identifying insights and optimising future initiatives.


• Maintain clear documentation of joint marketing plans, performance metrics and campaign recaps.


• Own industry body partnerships, Retail partnerships and supplier partnerships, to amplify Square’s own marketing efforts.


• Own card scheme partnerships with Visa, Mastercard and Amex.

You Have

• 8+ years of relevant marketing experience.


• A strong background in B2B marketing, ideally within FinTech, SaaS or platform-based technology companies.


• Experience working with partners, channels or ecosystem-led growth models.


• Proven ability to own programmes end to end — from strategy through execution and measurement.


• Demonstrated track record of driving measurable outcomes such as leads, acquisition or product adoption.


• Strong stakeholder and project management skills.

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