Partner Marketing Specialist

About The Channel Company
The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

Role Overview:
The Partner Marketing Specialist is tasked with working on behalf of a large global IT vendor in the cloud computing space. The Partner Marketing Specialist has the responsibility of serving as a trusted advisor and assumes a critical role in fortifying relationships within the partner network.
Partner Marketing Specialist is involved in a diverse range of activities. They engage in frequent communication, contribute to the strategic planning of campaigns, and oversee data management. They serve as a facilitator for growth, ensuring optimal performance in every interaction and campaign. Proficiency in a varied skill set is essential for success in this role, encompassing effective communication, collaborative aptitude, data comprehension, and strategic thinking. The Partner Marketing Specialist not only ensures the success of individual projects but also significantly contributes to the overall success of the client's extensive marketing initiatives.

Your main responsibilities will include:
• Proactively managing partner communication; supporting reseller & distributor marketing campaign planning and execution
• Supporting MDF (Market Development Fund) requests and claims including 3rd party agency management where appropriate and monitor ROI
• Working with partner and local sales & marketing teams to understand the solution focus and then take ownership of sourcing suitable materials provided by our client
• Monitoring leads and be accountable for supporting the end to end lead management process
• Day to day management of existing partner conversations with sales & marketing teams, ensuring they are informed, enabled and driving actions to support and grow our client’s revenues
• Creating and adapting data from a variety of data points to produce client ready reporting and analytics
• Creating marketing briefs for presentation and partner training
• Reporting data from a variety of data points to produce client ready reporting and analytics.

What we value
• Fluency in English- Another language is a big plus
• Excellent communication skills, written and verbal
• Previous experience of working in a Marketing role
• Good knowledge of online (e.g. email marketing, SEO, social networks, display advertising) and offline Marketing campaign types (e.g. events, telemarketing, print advertising, sponsoring, incentives)
• Excellent client liaison skills, ability to react and respond in a timely and effective manner
• Strong MS PowerPoint, Excel and Word skills with the ability to present information in a consistent and professional manner
• The ability to grow relationships and becoming a trusted advisor
• Independence is important, but so is being a team player to ensure success across the team

What you can expect from us:
As well as working with the most interesting, talented and fun people in Media, we operate a culture where success is recognized. You will be supported throughout your career at The Channel Company, tailoring your development through management support, internal and external training courses, and on the job training.

Our employee perks & benefits:
• 35 hours of work per week
• Opportunity to join a growing business with lots of opportunities to influence.
• Hybrid/remote working. We have the best of both worlds with a historical remote working setup and an office in London.
• Temporary International Remote Working Opportunities
• Pension scheme with 5% employer contributions
• Life assurance scheme
• 25 days annual leave, increasing to 30 days
• Healthcare/Cashback plan – claim money back for health treatments (Dental, Opticians, and more); access to a virtual GP and wellbeing videos and advice.
• Employee Assistance Programme (EAP) – Access to a 24/7 confidential support line
• Retail discounts and cashback on shopping
• Access to Gym discounts
• Employee referral scheme
• A tailored training and induction plan - we want you to succeed!
• Regular recognition rewards - be recognized and rewarded for day-to-day actions where you go above and beyond, and consistently deliver
• Volunteering days
• The opportunity to work within a globally diverse team
• The opportunity to learn new skills in an ever-changing and adaptable business