Partnership Strategy Manager

Reporting into the SVP or Director of Partnership Strategy, you will be responsible for supporting advisory processes, distilling brand marketing and commercial requirements into a process that determines the best partnership routes available.  This involves: 

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  Joining brand conversations to crystallise marketing intentions and formulate briefs that lead into active processes.   

  
  

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  Liaising with internal business intelligence and insight teams to decipher viable partnership routes through audience analysis   

  
  

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  Thinking strategically to formulate the commercial and marketing benefits of various partnerships with the lateral ability to guide/direct how partnership rights can deliver tangible and measurable impact that are nuanced to any given brand need.    

  
  

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  Keeping abreast of developments and emerging opportunities within the rightsholder and media landscapes 

  
  

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  Understand the nuances of what rightsholders offer to project distinct partnership solutions  

  
  

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  Working closely with SPORTFIVE’s creative functions (and other third party agencies) on content strategy, production, the development of marketing assets, partnership materials and media plans for global use 

  
  

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  Generating and presenting creative and strategic activation concepts, you will have an inventive ability to think laterally and innovatively 

  
  

WHAT YOU’LL BRING… 

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  Experience in sponsorship, brand marketing or strategic planning, with a track record of shaping partnership strategy, not just delivering it  

  
  

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  Demonstrable strategic planning and creative aptitude with the ability to generate original, insight-led platform and campaign ideas  

  
  

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  Proven ability to translate brand objectives and marketing needs into clear, actionable partnership strategies 

  
  

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  Strong marketing acumen: brand positioning, audiences, and how sponsorship drives measurable outcomes 

  
  

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  Confidence using data and insight to build a compelling argument and evaluate partnership routes 

  
  

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  Brand experience would be an advantage but is not essential 

  
  

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  Excellent written and verbal communication skills 

  
  

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  Flawless attention to detail 

  
  

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  Strong organisational and time management skills 

  
  

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  Ability to work across multiple concurrent processes  

  
  

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  Interpersonal skills in working with multiple departments to coordinate and advance workstreams  

  
  

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  Excellent presentation skills – creating and presenting strategy, partnership concepts 

  
  

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  Have a real passion and knowledge for sport, with a good understanding of UK and global sport   

  
  

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  Ability to work as part of a team as well as individually, with strong leadership skills  

  
  

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  Must be available for travel 

  
  

Don’t fit all the criteria? Don’t worry! Our job adverts give you a flavour of what you can expect in the role, but you don’t have to tick every box. We put a lot of focus on the importance of developing our people, so if you think you’d be a great fit for us then hit apply. 

 WHAT YOU’LL GET FROM US... 

As well as the opportunity to join an organisation that invests in and rewards its staff, provides an enjoyable working environment, and offers genuine responsibility and scope to shape a role and add real value, you’ll also get... 

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  25 days annual leave + an additional gifted day over the Christmas period    

  
  

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  Full Vitality health cover including dental, optical and mental health support     

  
  

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  Enhanced family leave entitlements   

  
  

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  Salary sacrifice pension scheme  

  
  

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  Electric car scheme   

  
  

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  Cycle to work scheme  

  
  

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  Hybrid, flexible working model - 4 days in the office and 1 at home 

  
  

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  A day off for moving house or getting married   

  
  

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  Regular social events such as summer and Christmas parties    

  
  

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  Life assurance at x4 annual salary    

  
  

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  Employee Assistance Programme