Penhaligon's, Social Media & PR Graduate

TikTok & Social Media Support

• Support the day-to-day management of Penhaligon’s TikTok account


• Bring forward ideas rooted in TikTok culture, trends, sounds and formats, adapted appropriately for a luxury brand


• Support content planning and publishing across TikTok and other Penhaligon’s social platforms

Content Creation

• Create and edit TikTok-first content (filming, basic editing and captions)


• Support reactive, trend-led content when relevant


• Support the management of our TikTok content freelancer, helping to feed ideas, share briefs, review content and ensure outputs align with brand tone, platform best practice and trends

Editorial Shoots & Talent Support (Non-TikTok Specific)

• Assist on editorial shoots involving VIP and talent, supporting teams on set


• Support the publishing of talent partnership content across Penhaligon’s social channels, liaising with internal teams on copy, approvals, timings and adaptations

Creator Castings

• Assist the team in reviewing talent lists from markets for advocacy, organic seeding and paid partnership opportunities

Community & Culture

• Manage and monitor social comments (with a focus on TikTok)


• Engage with the community in a timely, on-brand and culturally fluent way


• Share insights on audience sentiment, emerging trends and cultural moments

Cultural & Trend Awareness

• Stay closely connected to the zeitgeist, particularly across TikTok, fashion, art, culture, film, music and internet trends


• Regularly share inspiration, references and cultural insights with the team


• Contribute ideas on how Penhaligon’s can evolve its voice, content and presence in culturally relevant ways

• Previous experience in social media, ideally within the beauty, fragrance or luxury industry


• Strong understanding of TikTok platform, culture, trends and formats


• Previous content creation and editing experience


• Strong collaboration skills, working cross-functionally and supporting external partners


• Deep interest in fashion, art, music and emerging trends


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  Highly organised, with strong prioritisation skills
  
  


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  Comfortable dealing with complexity and ambiguity
  
  


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  Strong attention to detail with sensitivity to luxury
  
  


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  Results-oriented and solutions-driven
  
  


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  Passionate about our brands and values