Performance Creative Strategist

PERFORMANCE CREATIVE STRATEGIST

• Based in Liverpool
• Salary up to £50k DOE
• Hybrid - 4 days in office
• Looking for a data-driven innovator with a passion for creativity and growth.
• Must have 3-5 years of hands on experience in creative strategy, growth marketing, or performance creative, ideally with a DTC or eCommerce brand or agency.

ABOUT THE CLIENT

They are a fast growing, award winning brand in the wellness and nutrition space. Known for its innovative approach and strong online presence, the client has built a loyal customer base and continues to expand both in the UK and internationally. You'll be joining a fast paced, collaborative environment with a team that's passionate about delivering quality and driving growth in a competitive market.

This role involves turning data into ad creative that drives results. Positioned between growth and creative, the strategist develops performance driven ideas and brings them to life across Meta, Google, TikTok, Programmatic Display, and Amazon Ads.

Responsibilities include writing clear briefs, collaborating with designers and editors to produce ads, and partnering with media buyers to test and optimise performance. Ideal for someone who's passionate about creating ads that not only look great but also convert.

THE PERFORMANCE CREATIVE STRATEGIST ROLE:

• Create clear, performance-driven creative briefs using campaign goals, data, and platform best practices
• Turn audience insights and funnel metrics into actionable strategies for paid media
• Develop messaging frameworks, hooks, and concepts that align with business goals
• Work with designers, copywriters, and editors to bring creative concepts to life
• Lead the production of platform-ready assets (static, UGC, motion graphics, product demos, branded content)
• Ensure creatives are tailored to the platform, audience, and funnel stage
• Collaborate with media buyers to launch and test creatives across Meta, Google, and Amazon
• Track key performance metrics (CTR, CVR, ROAS, CPA) and uncover growth drivers
• Analyse top- performing creatives and apply learnings to future work
• Build and update creative testing roadmaps regularly
• Lead quarterly creative refreshes tied to campaigns, product launches, and trends
• Support Amazon team with high-quality Sponsored Ads and Storefronts

PERFORMANCE CREATIVE STRATEGIST ESSENTIAL SKILLS:

• 3-5+ years in creative strategy, growth marketing, or performance creative at a DTC or eCommerce brand/agency
• Skilled in briefing and collaborating with designers, editors, and copywriters
• Comfortable launching and analysing creative tests across multiple channels
• Thrive in fast paced environments with ownership and quick iteration
• Strong understanding of what drives clicks, engagement, and conversions data-informed creative thinker
• Hands-on experience with Meta, TikTok, Google (YouTube/Display), and Amazon Ads platforms

TO BE CONSIDERED:

Please either apply through this advert or emailing me directly via . For further information please call me: / . By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.

KEY SKILLS

Performance marketing, creative strategy, Meta Ads, Google Ads, TikTok