Performance Marketing Consultant

Job Description About us
Tiedot is a marketing data & analytics agency based in Belfast, UK. We are helping build the future of digital marketing through data strategy, marketing analytics and analytics engineering. Our specialist skills & knowledge help clients adopt the latest innovation in performance-based marketing.

Founded in 2022 and now starting its third year in business, our agency is growing as demand for our services has increased. We are looking for a highly capable performance marketing/digital advertising specialist to support our team throughout this growth and beyond. This role is best suited for someone looking to develop their career in data & analytics.

Job Overview
This is a senior role with both technical and client-facing responsibilities. We are looking for someone who can combine experience in digital advertising with knowledge of technical solutions. The successful candidate will be tasked with helping clients maximise the value of their advertising campaigns; primarily through both hands-on support in account management and implementation of various data & analytics solutions.

Experience with Google Ads is a necessity, but the role includes other advertising platforms such as Meta Ads and LinkedIn Ads. Familiarity with Google Tag Manager and GA4 is also required, as foundational software in our ‘data’ toolkit. There will be opportunity to learn more advanced data skills such as coding (e.g. SQL) and cloud solutions (e.g. BigQuery). Picking up conversational knowledge of technical solutions will be a necessity - e.g. conversion tracking, attribution, modelling and more.

This will be both challenging and rewarding as the work is cutting-edge. Opportunities to learn new technologies and techniques are available and encouraged. We’ll happily support and finance training. This role is therefore best suited to ambitious candidates.

Key Responsibilities

> Client / Account Management
Build effective relationships with clients, communicating regularly via email/phone plus leading on presentations and reports
Take a proactive approach, ensuring clients always know the next step in their growth, plus in growing the agency commercially
Assist with proposals, pitches, etc.

> Ad Campaign Management
Manage ad campaigns to maximise value for clients
Manage budgets via our proprietary tool
Optimisation & Bid Management

> Reporting
Creating, writing & presenting reports and presentations,
Utilising different analytics platforms & tools, e.g. Supermetrics, Google Sheets, BigQuery, HubSpot, etc.

> Assist building report automations, data pipelines, integrations, etc.
> Technical Marketing
Assist with technical implementations, including tagging & tracking (GTM, Consent Mode, Enhanced Measurement) but also other solutions (GA4, BigQuery, Advanced Analytics, etc.).

> Strategy & Research
Create paid media plans and help develop strategy
Complete research; including audience, creative & competitive research
Contribute to data & analytics strategy

> Internal R&D, including assistance with development of new processes, solutions and tools
> Collaboration with internal colleagues and external partners, including freelancer management
> Support with Tiedot marketing campaigns

Essential Criteria
2+ years experience working in Google Ads management.
Working knowledge and experience of Google Analytics and Google Tag Manager
Confidence working with spreadsheet software (Excel/Google Sheets) and Word
Excellent written and verbal communication skills
Ability to set priorities and manage multiple projects in busy agency environment
Based within commute distance of central Belfast

Desirable Criteria
Experience of other digital advertising platforms, e.g. Meta, LinkedIn, Tiktok, etc.
Knowledge and experience of quality assurance for, and testing of, tag implementations
Experience across industries such as Insurance, B2B, SaaS and Ecommerce.
Other Tag management systems, e.g. Tealium
SQL and using BigQuery plus Google Cloud, or other data warehouse tools
Advanced analytics approaches, such as attribution solutions or MMM
Google Apps Script
Other dashboarding tools like Tableau and Power BI
Knowledge of web development, including the use of JavaScript, HTML, and CSS

What we offer
Salary £32,000-£38,000 per year (DOE)
Located in Belfast
Hybrid working
Access to a vibrant office & community at Ormeau Baths, Belfast
33 days annual leave (including public holidays)
Pension
Paid-for trips to conferences
Paid learning & development opportunities