Performance Marketing Manager

Job Description

Performance Marketing Manager (in-house - Paid Media)
Salary up to £48,000
Brighton / Sussex / Hybrid

We are looking for a skilled Paid Social and Paid Search Manager, to join a successful eCommerce business that operate globally and have an office in Brighton. Their in-house Paid Media team is expanding, and they are looking for experience covering programmatic and shopping channels. This could be an interesting opportunity for a senior executive to step up.

Responsibilities for this job include:-

Develop and execute comprehensive paid search and shopping strategies across platforms relevant channels.
Manage and optimise keyword targeting, bid strategies and ad copy to maximise ROI and achieve performance goals.
Deliver and manage regular performance analysis and optimisation, including A/B testing and campaign refinements.
Monitor and report on key performance metrics such as ROAS, CPA, CTR, and conversion rates to stakeholders.
Keep up to date with industry trends, best practices, and platform updates to implement innovative strategies and tactics.
Manage budgets effectively, allocating resources to achieve optimal results and ROI.

For this job, you should have:-

Extensive hand on experience of managing Paid social and Paid Media campaigns, either in-house or agency.
In-depth knowledge of Google Adwords and other PPC platforms, aswell as Meta and other social media platforms.
At least 4 year’s experience in Paid Media management for a consumer brand, ideally eCommerce.
Proven experience in paid search and shopping campaign management
Strong analytical skills, with the ability to interpret data, derive insights, and make data-driven decisions to optimise campaign performance.
Experience managing £m’s budgets, forecasting performance, and achieving targets in a performance-driven environment.
Certifications in Google Ads, Bing Ads, or other relevant digital advertising certifications are a plus.
Proficiency in data analysis tools such as Excel, Google Sheets, or Tableau.

Benefits include:
25 days holiday (plus Bank Holidays)
Staff discounts
Transport to work schemes (discount parking, Cycle to work etc)