Performance Marketing Manager Hybrid

Performance Marketing Manager

Salary up to £42k + bonus

Manchester – 2 days in office

Forward Role are excited to be exclusively partnering with the tech-lead, international Travel giant Awaze, as they undergo a highly exciting time of growth and digital transformation! Their Head of Performance Marketing, who this role reports into, has created this brand-new Performance Marketing Manager role which the business has never seen before, making this an incredibly exciting opportunity for a Senior PPC expert to come in and really make their stamp!

This position is to manage the Paid channel, not people – yet! This team is set to grow in line with wider business growth in time to come, so don’t worry if you’ve not got management experience. If you’re a Senior Exec wanting a step up, or an existing Manager wanting oversight and autonomy of your own accounts – this may be the role for you!

Your day to day:

• Develop and execute a comprehensive PPC strategy, managing a significant budget.
• Work closely with the paid media team to ensure alignment across accounts.
• Monitor and optimise performance in line with forecast expectations.
• Manage relationships with key partners, including Google, Microsoft, and Brainlabs.
• Collaborate with cross-functional teams across design, data science, and marketing to drive continuous improvements.
• Identify and explore new opportunities to enhance PPC performance.
• Lead YouTube activity, ensuring a creative-first approach tailored for the platform.
• Develop and implement a rigorous A/B testing plan to optimise key performance indicators.
• Work closely with analytics and measurement teams to assess PPC’s impact and enhance their overall strategy.

Your background:

• Experience managing large-scale PPC budgets – either in house or agency side
• Strong analytical skills with the ability to analyse data, identify trends, and make data-driven decisions.
• Excellent communication skills, with the ability to collaborate across multiple teams.
• Strong knowledge of GA4, with the ability to review performance and derive insights.
• Experience with SA360 is beneficial but not essential.

Work with a market-leading international consumer business in an exciting period of growth, being part of a high-performing marketing team that genuinely values innovation and creativity! This role will offer you hands on execution as well as strategic influence, leading large-scale campaigns with industry leading partners… what are you waiting for?

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.