Performance Marketing Specialist

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as a Performance Marketing Specialist.

Be part of the movement - and play your part.   

About the role  

This role plays a key part in shaping and delivering high-performing digital activity, working closely with internal stakeholders and external agencies to ensure campaigns are aligned with business objectives. You will translate strategic priorities into effective, data-driven execution across channels, continually optimising performance to support both customer acquisition and retention.

You will be responsible for

• Collaborating with internal teams and agency partners to plan and deliver integrated digital and media strategies aligned to business goals.

• Translating campaign objectives into clear media plans, defining KPIs, SLAs, target audiences, and creative direction.

• Supporting customer journey mapping and optimisation to improve engagement, conversion, and retention.

• Designing and managing test-and-learn roadmaps, using performance data and analytics frameworks to drive continuous improvement.

• Monitoring and managing agency delivery, performance, and quality, ensuring brand consistency, accurate tracking, and effective landing page experiences across all activity.

About you 

You bring a relevant background in marketing, business, or a related discipline, with hands-on experience managing paid social and digital media channels. You have a strong understanding of performance optimisation and enjoy using data and insights to improve results. Curious and motivated, you’re passionate about digital marketing and committed to continually developing your skills in a fast-evolving landscape.

You’re analytical, well organised, and proactive in your approach, able to manage multiple priorities, meet deadlines, and take ownership of your work. A confident communicator, you’re comfortable collaborating with stakeholders and partners, and clearly presenting ideas, performance insights, and recommendations.

We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.   

Working at DFDS  

Join the movement and grow with us.  

Now about what we can give you. You’ll be able to access some fantastic benefits such as:

• Life assurance cover

• Contributory company pension scheme

• Holiday Purchase Scheme

• Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips

• Full employee assistance programme including:

• Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.

• Huge range of retail discounts from high street and online retailers

• Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.

• Access to myStrength, our Wellbeing platform, which has plenty of content to support and improve your mental wellness needs.

• Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.

While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.   

Are we a match? Then what are you waiting for? Apply Now.   

If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis.   

We look forward to hearing from you.