Performance Marketing Specialist

Overview

An exciting opportunity has arisen for a Performance Marketer to join a fast-growing, purpose-driven education organisation entering a pivotal stage of international expansion. Headquartered internationally and now building out its UK presence from the ground up, the business is establishing a new commercial and marketing function in London to accelerate learner acquisition across professional education programmes.

The Performance Marketer will play a central role in driving scalable, high-quality lead generation to fuel the growth of the UK sales function.

This is a hands-on, in-office role working closely with the Sales Manager and SDR team, ensuring tight alignment between marketing activity and revenue outcomes.

Responsibilities

• Plan, build, and optimise paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other performance channels to drive high-quality learner leads.
• Own paid media budgets, allocating spend across campaigns and audiences to maximise lead volume, efficiency, and return on investment.
• Create and test ad copy and creative messaging tailored to working professionals seeking career development and upskilling opportunities.
• Manage the full lead generation funnel, from initial impression through to qualified lead handover to the sales team.
• Optimise landing pages, forms, and conversion journeys to improve both lead volume and quality.
• Run ongoing A/B tests across ads, audiences, creative, and landing pages to continuously improve performance.
• Build and maintain performance dashboards tracking CPL, CPA, ROAS, conversion rates, and lead quality.
• Analyse campaign performance and provide clear insights and recommendations to improve results.
• Work closely with the Sales Manager and SDR team to align on lead quality, targeting, and pipeline priorities.
• Develop audience insights and monitor market trends and competitor activity to inform campaign strategy.

Skills & Experience Required

• 2-4 years' experience in performance marketing, ideally within a B2C or direct-to-consumer, lead generation-focused environment.
• Strong hands-on experience managing campaigns across Google Ads (Search & Display) and Meta Ads Manager.
• Proven ability to manage budgets and optimise for CPL, CPA, and conversion performance.
• Strong analytical capability with experience using GA4, ad platform analytics, and Excel/Google Sheets.
• Experience with landing page optimisation and A/B testing tools.
• Excellent copywriting skills with the ability to create compelling, conversion-focused messaging.
• Understanding of tracking implementation including pixels, UTMs, and attribution modelling.
• Collaborative mindset with comfort working in a fast-paced, in-office, sales-aligned environment.