Performance Marketing Specialist

Performance Marketing Specialist (12 month FTC)

* Based in Leatherhead

* £40,000 - £49,000

* Hybrid working, 2 days in the office, 3 days at home

Job specification:

* To plan, manage and optimise paid digital campaigns across core channels, including Meta, Google and TikTok, while helping test and develop new acquisition channels.

* This is a hands-on role with a strong strategic focus.

* You will be expected to understand campaign objectives, identify the right audience and channel approach, shape testing plans, interpret performance data, and make informed recommendations that improve results over time.

* You will be confident moving between campaign delivery and strategic thinking, using data, creative insight and platform knowledge to improve performance and support growth.

* Develop paid media plans that translate campaign objectives into clear channel, audience, creative, budget and testing strategies.

* Plan, build, manage and optimise paid campaigns across Meta, Google, LinkedIn, TikTok and other relevant platforms.

* Own day-to-day campaign performance, making informed decisions on budget allocation, audience targeting, creative testing and optimisation.

* Develop and deliver structured test-and-learn plans across creative, messaging, audiences, landing pages and conversion journeys.

* Use campaign data, audience insight and platform performance to produce clear reporting, identifying opportunities, risks and recommendations.

Person specification:

* MUST be a car driver with use of a vehicle due to office location

* Strong hands-on experience planning, managing and optimising paid media campaigns across platforms such as Meta Ads, Google Ads and TikTok Ads.

* Experience developing campaign strategies that connect objectives, audiences, channels, creative, budget and full-funnel activity.

* Proven ability to deliver measurable results across performance campaigns, ideally including lead generation, e-commerce or other conversion-led activity.

* Strong analytical and technical understanding, including platform reporting, tracking, pixels, tags, conversion events and the ability to turn data into practical recommendations.

* Proactive and highly organised, with experience managing test-and-learn activity, using automation or AI-supported tools, communicating performance clearly, and making confident recommendations for improve

Additional Information:

* Based in Leatherhead

* £40,000 - £49,000

* 12 month fixed term contract

* Hybrid, 2 days in the office, 3 days at home

* Monday – Friday, 37.5 hours per week

* 27 days paid holiday plus bank holidays (increasing with service)

Refer a friend and earn £100! If you have a friend who is also searching for a new opportunity in the local area, recommend Optima and if we place them (providing they complete their 3-month probation period), you will receive a £100 retail voucher of your choice!

Please note that if you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.

By applying for this vacancy, you accept Optima Recruitment Limited’s Privacy and GDPR Policy which can be found on our website and therefore gives us consent to contact you.

Optima Recruitment Limited are acting as a recruitment agency in relation to this vacancy and are an equal opportunities employer
Only candidates based in UK and eligible to work in UK are allowed