Performance Marketing Strategist (UK)

Performance Marketing Strategist (UK)

About Leaf 🚀

At Leaf, our Performance Marketing team is central to the success of our clients’ businesses. We manage significant budgets, and the decisions we make directly impact growth, profitability, and long-term scalability.

We’re not just media buyers—we’re strategic thinkers and problem-solvers. We challenge assumptions, test relentlessly, and continuously refine how performance marketing should work across platforms.

We also don’t tolerate inefficiency. If something is repetitive or manual, we look for ways to improve, automate, or rethink it entirely. Curiosity, ownership, and collaboration are at the heart of how we operate

The Role 

We’re looking for a Performance Marketing Strategist to lead strategy and execution across a portfolio of eCommerce clients.

This is a senior, client-facing role where you’ll:

• Own performance outcomes across accounts


• Build and execute full-funnel paid media strategies


• Act as a strategic partner to clients, not just an operator

You’ll work closely with internal teams across creative, data, and technical to deliver best-in-class performance.

What You’ll Be Doing

Strategy & Planning

• Develop full-funnel media strategies across Google & Meta (prospecting, scaling, retention)


• Build and manage multi-channel media plans aligned to revenue, ROAS, and growth targets


• Identify opportunities to scale spend efficiently while maintaining profitability


• Lead forecasting, budget allocation, and scenario planning

Campaign Execution & Optimisation

• Oversee and optimise campaigns across Google Ads & Meta Ads


• Continuously improve performance through testing frameworks (creative, audiences, landing pages)


• Drive reductions in CPA and improvements in conversion rates


• Stay ahead of platform changes, trends, and best practices

Client Leadership

• Act as the primary point of contact for clients


• Lead client calls, performance reviews, and strategic discussions


• Translate complex performance data into clear, actionable insights


• Build strong, trust-based relationships with stakeholders

Cross-Functional Collaboration

• Work with:
  
  
  
  • Creative teams on ad concepts, messaging, and testing roadmaps
  
  
  • Technical teams on tracking, attribution, and data integrity
  
  
  • Data teams on reporting and insights
  
  
  
  


• Contribute to improving Leaf’s cross-platform marketing methodology

Essential Criteria 

• Based in the UK


• 5+ years experience in:
  
  
  
  • A senior, client-facing paid media role
  
  
  • Building and executing full-funnel campaigns on Google & Meta
  
  
  • Working within a performance marketing agency
  
  
  • Managing eCommerce brands spending £50k+ per month
  
  
  
  

What We’re Looking For 

Strong strategic thinker with a commercial mindset

• Confident managing client relationships and expectations


• Deep understanding of eCommerce growth levers


• Highly analytical and comfortable working with data


• Proactive, curious, and constantly testing new ideas


• Able to balance big-picture strategy with hands-on execution


• Clear communicator who can simplify complexity

Our Stack 

Marketing Platforms
Google Ads, Meta Ads, TikTok, Pinterest, Snapchat, Amazon Ads

Data & Analytics
Google Analytics, Looker, Data Studio, Excel/Sheets, Shopify

Tracking & Technical
Google Tag Manager, Meta Pixel, Google Tag, Merchant Center

Internal Tools
Leaf Grow, Slack, Notion, G-Suite

How We Work 

• Remote-first, highly collaborative team


• Daily check-ins and regular client communication


• Monthly retrospectives to improve performance and processes


• Strong culture of learning, testing, and iteration


• Close collaboration across marketing, product, and engineering

Why This Role at Leaf

• You’ll own strategy, not just execution


• You’ll work with serious eCommerce budgets and high-growth brands


• You’ll be part of a team that challenges how performance marketing is done


• You’ll have the opportunity to shape processes, frameworks, and ways of working

How to Apply

Submit your application with:

• Your CV


• Salary expectations


• A short summary of:
  
  
  
  • Your experience managing £50k+ monthly budgets
  
  
  • Examples of campaigns or accounts you’ve scaled
  
  
  • Please provide 3 refferences