Planning & Insight Analyst (Marketing)

The Company:

A progressive, forward thinking business, offering an amazing opportunity to join an established team working within marketing analytics. Offering plenty of scope for professional development and career progression. Please note the office is based in Marlow.

The Role:

The purpose of the role is to deliver cross functional support to the Planning & Insight Team across the entire client base, to support the Client Services Dept with the efficient delivery of Marketing Advertising Campaigns. We are not looking for a data processer, but someone who has the skills to manipulate data but also provide insight and recommendations, able to think outside the box and have a passion for telling the data story. This includes:

• Planning - Utilising various tools and techniques that are available to profile and produce a targeted audience for the marketing campaign. Includes mapping using GIS Software (training given).
• Reporting and Analysis - Provide regular campaign performance reports and analyse data to provide insightful recommendations. Includes producing presentations on campaign performance showing trends, analysis, learnings and actionable recommendations.
• Cross Functional Support - Provide support to the wider client services department when needed. Includes providing presentations with market insights, bookings schedules etc to support them with new client pitches.

About You:

We are looking for a someone who has an interest in data and marketing with a drive to want to understand how it can be used to make business decisions. Thinking outside the box whilst utilising the tools available to you. Skills and attributes required include:

• Strong evaluation and analytical skills - able to analyse and interpret data and results logically, spot trends, make inferences, contrast and compare results, draw conclusions and make recommendations.
• Attention to detail - able to work to a high degree of accuracy when preparing all documents and reports.
• Time management & organisation - capable of managing multiple tasks effectively, managing projects and achieving deadlines.
• Communication - good verbal and written communication skills along with ability to set realistic expectations on all work.
• Proactive problem solving - propose solutions to problems and action them.
• Strong team player.
• If not a Graduate, you must have at least 2 years experience within a similar role.
• Educated to Degree level - ideally marketing, business, data focussed.