PPC Ads Analyst

Job Description

Company Profile:
Ocuco Limited is a leading software solutions provider in the eyecare industry, dedicated to helping eyecare professionals streamline their operations and provide exceptional patient care. With a global presence and a focus on innovation, Ocuco has built a reputation for delivering cutting-edge technology and outstanding customer service.
OptiCommerce is part of the Ocuco group and is the leading independent digital marketing and web provider in the optical sector, with clients in the UK, Ireland, the Nordics region, Canada and the US.

Job Description:
Ocuco Ltd. is searching for a talented PPC Ads Analyst to join its vibrant, multinational Client Marketing team based in London. Reporting directly to the Head of Client Digital Marketing, the successful candidate will play a pivotal role in managing budgets and executing PPC campaigns across diverse channels and global markets. Occasional attendance at Optical Trade Shows across the UK may be required. This is a hybrid position, with a three-day office presence per week.

Responsibilities:
• Manage end-to-end campaign processes, including planning, implementation, and optimisation of account structure and all campaign parameters.
• Monitor budgets and track KPIs to ensure the delivery of targeted outcomes, such as Conversions, CPA, Conversion Rate Optimization, and Customer Acquisition.
• Develop and oversee remarketing and display campaigns to maximize engagement and conversions.
• Collaborate closely with the web/creative team to enhance onsite conversions and user experience.
• Utilize Google Analytics 4 to set up tracking and measure conversion metrics effectively.
• Produce comprehensive channel reports and dashboards across various analytics platforms.
• Stay abreast of search engine and PPC industry trends to inform campaign strategies.
• Align strategic marketing objectives with paid ad activities in collaboration with marketing colleagues.

The minimum requirements are:
• 2+ years of experience in managing PPC campaigns, with a proven track record of delivering measurable ROI.
• Minimum of 1 year of experience in agency or client PPC management.
• Proficiency in Google Ads, Google Analytics 4, and Tag Manager.
• Demonstrated ability to execute from brief to build to performance, including tracking and ROAS optimization.
• Fluency in English (both verbal and written).
• Proactive, results-driven attitude towards all tasks.
• Strong organizational and planning skills.
• Advanced proficiency in Microsoft Office Suite.

The ideal candidate will also have:
• Experience with tracking through UTMs and data layers.
• Proficiency in executing, analyzing, and reporting on Meta/LinkedIn ads.
• Strong active listening skills and ability to work autonomously.
• Ability to collaborate effectively with internal and external stakeholders.
• Positive attitude and proactive approach to delivering high-quality results.
• Prior experience in the healthcare or eyewear sectors would be advantageous.