PPC & Paid Media Analyst

Company Profile:

OptiCommerce is the leading specialist digital marketing and website agency for optical retailers worldwide. As part of the Ocuco Group, we support independent practices, premium eyewear brands and e-commerce businesses with performance marketing across Google Ads, SEO, social media, e-commerce optimisation, website platforms and analytics.

Job Description:

We’re looking for a PPC & Paid Media Analyst who enjoys building campaigns that deliver real commercial impact and not just impressions and clicks.

At OptiCommerce, you’ll manage and optimise multi-market paid campaigns for independent optical retailers and premium eyewear brands across the UK, Ireland, North America and the Nordics. You’ll work within a specialist performance team where PPC, SEO, content, analytics and web strategy are tightly integrated.

This position is based in our London office in Chiswick and operates on a hybrid working model, with three days per week onsite.

This role offers ownership, variety, and clear progression into senior performance strategy.

What you’ll be doing

Campaign management

• Build and optimise Google Ads campaigns from initial brief through to launch and scale


• Manage budgets across multiple markets and currencies


• Execute keyword strategies aligned to commercial intent and client objectives


• Write and test high-performing ad copy


• Optimise Smart Bidding strategies (CPA / ROAS / value-based)


• Develop remarketing and audience targeting strategies

Performance optimisation

• Improve conversion rates through landing page insight and testing


• Identify growth opportunities using Auction Insights and competitor positioning


• Monitor campaign pacing and performance against targets


• Identify and resolve performance issues efficiently

Tracking & reporting

• Work within GA4 and Google Tag Manager to ensure accurate tracking


• Use call tracking and conversion attribution tools


• Build and maintain Looker Studio dashboards


• Translate performance data into actionable client insights

Collaboration

• Work alongside SEO, content and web teams on integrated campaigns


• Contribute ideas to improve campaign structure and agency processes


• Support client strategy conversations with performance insights

What we’re looking for

Essential

• 3+ years’ experience managing Google Ads campaigns, OR 2+ years’ agency-side PPC experience


• Experience managing multiple accounts simultaneously


• Strong understanding of conversion tracking and attribution


• Comfortable working within GA4 and Google Tag Manager


• Experience optimising toward CPA / ROAS targets


• Strong analytical skills with the ability to identify trends and opportunities


• Excellent written English and communication skills

Nice to have

• Microsoft Ads experience


• Meta Ads experience


• Looker Studio reporting experience


• Experience with call tracking platforms


• Experience working with e-commerce or appointment-driven businesses

Why join OptiCommerce

• Exposure to international campaigns across multiple markets


• Real ownership of client accounts and campaign strategy


• Hybrid working flexibility


• A performance-focused agency environment


• Sector-specialist expertise in optical retail and healthcare


• Cross-channel learning across SEO, CRO, landing pages, content and analytics


• Responsibility for real client outcomes


• Opportunities to attend industry events and exhibitions


• Clear progression toward Senior PPC / Performance Strategist roles


• Support from an experienced performance marketing leadership team