PPC Specialist

PPC Specialist

Up to £30,000

Newcastle

The Role

You will be responsible for the paid (Google and Meta Ads) elements of a portfolio of clients’ integrated, multi-channel campaigns. You will have a passion for paid advertising and will draw on all appropriate options to drive leads, sales, visits and subscriptions for a broad range of clients.

In this role, you will:

• Take end-to-end responsibility for Google and Meta Ads campaigns, from initial setup and strategy development to ongoing optimisation and reporting.
• Manage paid advertising strategies for a variety of clients across retail, blue-chip companies, and niche industries.
• Analyse performance data to identify trends and opportunities, producing actionable insights to inform campaign strategy and support business development efforts.
• Monitor account performance daily, restructuring campaigns where necessary to improve key performance metrics.
• Successfully onboard new accounts, develop tailored strategies based on client objectives and collaborate with internal teams, including designers, developers, and SEO professionals, to align efforts across campaigns.
• Stay ahead of industry trends, testing new ad formats and technologies to maximise client success and satisfaction.

Essential Skills & Experience

• Strong experience with multi-channel advertising strategies across Google, Meta, and other platforms.
• Knowledge of feed optimisation for shopping campaigns.
• Proficiency in tracking and reporting using Google Analytics.
• Exceptional written and verbal communication skills in English.
• Ability to configure and manage pixel tracking for enhanced targeting and analytics.

Required Certifications

• Google Ads - Search.
• Google Ads - Shopping.
• Google Ads - Measurement.

Desirable Skills & Experience

• Experience creating dashboards for performance monitoring and task prioritisation.
• Familiarity with automated scripts to enhance account performance.
• Hands-on experience auditing accounts and identifying opportunities for business development.
• Proficiency with tools like Google Looker Studio, Google Tag Manager, and third-party platforms such as Microsoft Ads, LinkedIn Ads, Amazon Ads, Pinterest Ads, TikTok Ads, Criteo, or AdRoll.
• Strong presentation and communication skills, contributing effectively to client calls and meetings.

What We Offer

In addition to a competitive salary, we provide an excellent benefits package, including:

• 22 days annual leave + public holidays
• An extra day off on your birthday
• Private healthcare
• Pension
• Hybrid working and flexible working hours
• Monthly staff lunch
• Friday drinks - AKA 'The Beer Fridge'
• Staff socials
• Bike to work scheme