PPC Specialist

PPC Analyst | Nottingham | Salary - £65,000 | Flexible Working |
Cherry Professional are currently recruiting for a PPC Analyst. The successful candidate will have proven experience in the financial services sector, specifically within short-term high-cost lending. This role focuses on paid media (e.g., Google Ads), conversion rate optimization (CRO), and personalized digital marketing strategies across search, email, and SMS.

Responsibilities:

• Develop and execute segmentation and remarketing strategies to enhance customer engagement.
• Manage cross-channel campaigns, including PPC, email, and SMS, ensuring personalization and high performance.
• Monitor and adjust campaign strategies in real-time to maximize ROI and lower CPA.
• Plan, execute, and optimize high-performing PPC campaigns across Google Ads and other paid platforms.
• Analyse user behaviour and conversion funnels to identify drop-off points and optimize landing pages.
• Conduct ongoing A/B tests to improve CTR, conversion rates, and cost-efficiency while meeting regulatory content standards.
• Generate data-driven reports on ad spend, conversion rates, and customer acquisition costs (CAC).

Ideal Candidate:

• 5+ years in PPC, performance, and conversion optimization
• 5+ years in financial services
• Expertise in Google Ads, SEMrush, and A/B testing tools
• Strong analytical skills with experience handling large data sets and Excel
• Strong understanding of FCA advertising guidelines, and Google’s policies on high-risk financial products.
• Proven success in scaling paid search campaigns and improving digital revenue
• Ability to multitask and manage multiple PPC campaigns effectively.

Cherry Professional are recruiting on behalf of their client
Roles you may have applied for: PPC Analyst, PPC Specialist or Price Per Click Specialist

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